enter
ENTERTAINMENT CENTER
OF THE WORLD
THE
SPORTS +
Crypto.com Arena is the heart of sports, entertainment and culture in Los Angeles. It’s home to major sports franchises including the LA Lakers, LA Clippers and LA Kings, award shows including the GRAMMYs, major concerts and other events, making it a live event destination unlike any other that attracts fans from all over the world.
Daikin will become an official founding partner of Crypto.com Arena as it enters a new phase in its history, with innovative renovations throughout the venues as it prepares to host the LA 2028 Olympic games.
4.5M+
ANNUAL GUESTS
150+
ANNUAL EVENTS
LED RIBBONS B + C
LED FASCIA
VOMITORY SIGNAGE
CONCOURSE SIGNAGE
UPPER HALO LED
CRYPTO.COM ARENA TV
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Rotation on in-bowl LED ribbons B + C with other Founding Partners during all regular season Lakers, Clippers, Kings and Sparks games
LED Ribbons
B + C
Four (4) LED Fascia units on Ribbon A or digital exposure on Ribbon A of equal or greater value
LED Fascia
Ribbon A
Two (2) static Vomitory in-bowl backlit signs at Crypto.com Arena
Vomitory
Signage
One (1) main concourse and one (1) upper concourse sign at Crypto.com Arena *Signs located outside of bowl
Concourse
LED rotation with other Founding Partners on top ring of the center scoreboard during all publicly ticketed events where the scoreboard is in use
Upper Halo
LED Signage
Exposure on Crypto.com Arena TV during all publicly ticketed events at Crypto.com Arena *TVs located outside of bowl
Crypto.com Arena
TV Exposure
IN-VENUE
SIGNAGE
Daikin Premium Level Entitlement
3
SUITE LEVELS
154
Private Suites
16
EVENT SUITES
The Daikin Premium Levels offer the most memorable way to experience all the iconic events Crypto.com Arena has to offer. Three levels of private and event suites create an intimate and luxurious environment for guests while still experiencing the excitement and energy of the crowd at a Lakers, Clippers, or Kings game, major concert, award show, or any world-class event at the epicenter of sports and entertainment. As the marquee partner, Daikin will be showcased throughout the Daikin Premium Levels and the arena through in-person experiences, digital integrations and signage. Daikin can also leverage a branded luxury suite to treat clients, employees and customers to one-of-a-kind experiences, and create member rewards programs for all Premium Suite members.
Branded Suite
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Daikin can customize and refurnish a 12-person luxury suite for all Lakers and Kings games, concerts, and family events.
Concourse Activation
Daikin can create a permanent display on the main concourse of Crypto.com Arena. The activation will be a destination point to enhance the arena's fan experience and will allow guests to interact with relevant Daikin content and products.
ACTIVATION SPACES
HOSPITALITY +
As the Premium Levels entitlement partner, Daikin will have the opportunity to network with other Crypto.com Arena and AEG brand partners at privately-hosted events such as VIP dinners, golf tournaments, charitable events and more. In addition to AEG brand partners, Daikin will have access to an engaged audience of suite owners which includes business executives, decision makers and celebrity fans.
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LA GALAXY
LA KINGS
CRYPTO.COM ARENA
CONNECTION
BUSINESS
Community
JERSEY SPONSOR
IMPACT REPORT
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READ MORE
LOS ANGELES JR. KINGS
THE NEXT GENERATION
WE ARE ALL KINGS
DIVERSITY + INCLUSION
TOYOTA SPORTS PERFORMANCE CENTER
ADDITIONAL INTEGRATIONS
TSPC RECREATIONAL ACTIVITIES
ANNUAL VISITORS
Offers youth hockey development opportunities for kids of all ages through programs like:
Little Kings Learn to Play YMCA-LA Kings Ball Hockey Camps + Clinics Tournaments Jr. Kings Travel Teams
Los Angeles Jr. Kings
CLOSE
We Are All Kings Camp
Launched in the summer of 2021, this camp aims to make hockey more accessible to kids who could one day help shape diversity and inclusion on the ice.
LA Lions
The LA Lions was created in 2014 as a program for female athletes of all ages and skill levels. It is developing into one of the premier programs in CA and, at some age levels, a top team in the country.
Toyota Sports Performance Center
A dynamic practice and training facility for the LA Kings and Ontario Reign, and home to the Los Angeles Jr. Kings Hockey Program. Daikin can integrate into the facility to reach the athletes, families and spectators that visit each year.
Annual Visitors
100,000+
ADULT SKATERS + SPECTATORS
175,000+
YOUTH SKATERS + SPECTATORS
TOURNAMENT ATTENDEES
250,000+
OPEN ICE EVENT PARTICIPANTS
COMMUNITY
IMPACT
The mission of the Kings Care Foundation is to support families in Los Angeles by dedicating financial and in-kind resources to services and programs that make an impact. The Kings Care Foundation and Daikin will partner together to make an impact in the Los Angeles community and beyond through the development of grassroots programming and initiatives. These opportunities will provide youth within the community the ability to take part in a variety of educational experiences through the partnership, while also enjoying access to LA Kings games, programs, and events.
EXPOSURE
INCREASED
After 16 years on NBC, the NHL has reached a historic and innovative seven-year television, streaming and media rights deal with Disney’s ESPN and Turner Sports. In addition, legendary LA Kings star "The Great One" Wayne Gretzky has signed a multi-year contract with Turner Sports to provide studio analysis during the regular season and Stanley Cup playoffs.
GROWING FANBASE
A LOYAL AND
No other major sports league has seen as much growth in fandom as the NHL.
+19.68%
-5.75
-4.28
-2.14
Source: Wasserman
AVID FAN INCREASE/DECREASE ACROSS BIG 4 SPORTS LEAGUES BETWEEN 2013-2021
LARGEST FANBASE
NHL'S 6TH
01 02 03 04 05
New York Chicago Miami San Francisco Atlanta
Source: YouGov Profiles+ 2023-04-04
TOP 5 MARKETS OUTSIDE LOS ANGELES
8.9M
FANS IN usa
4.2M
FANS IN west region
2.9M
FANS IN CA
2M
FANS IN LA
FAN BASE
A DIVERSE
FANS IN ATTENDANCE EACH YEAR
750,000
61%
Male
Female
39%
54%
18-34
35-54
34%
55+
12%
56%
White
1 in 3
Have a HHI of $100K+
Source: YouGov Profiles+ USA 2023-04-23
GENDER
AGE
ETHNICITY
INCOME
Latinx
21%
Other
23%
LOS ANGELES
BORN + RAISED IN
The Kings have played a leading role in shaping Los Angeles’ culture for over fifty years. The two-time Stanley Cup Champions spurred the sport’s popularity on the West Coast, from inspiring youngsters to learn the game to attracting some of the world’s brightest stars. They all come to hockey’s center stage, Crypto.com Arena, for unique fan experiences and lifelong memories.
AWAY
NOVEMBER 8, 2023
Kings @ vEGAS GOLDEN KNIGHTS
@
DECEMBER 19, 2023
Kings @ SAN JOSE SHARKS
ALTERNATE
JANUARY 2, 2024
Kings VS. Toronto MaplE Leafs
vs.
JANUARY 16, 2024
Kings @ DALLAS STARS
JANUARY 31, 2024
Kings @ NASHVILLE PREDATORS
MARCH 13, 2024
Kings @ St. Louis Blues
APRIL 4, 2024
NATIONAL
BROADCAST
MARKETS
In addition to NHL major market exposure, Daikin will also receive 6 national broadcasts with the away and alternate jerseys over the 2023-24 season.
Las Vegas, NV, USA
Los Angeles, CA, USA
Tampa, FL, USA
Raleigh, nc, USA
Buffalo, NY, USA
New York City, NY, USA
Uniondale, NY, USA
Newark, NJ, USA
Philadelphia, PA, USA
Pittsburgh, PA, USA
Columbus, OH, USA
Sunrise, FL, USA
Boston, MA, USA
Anaheim, CA, USA
Dallas, TX, USA
Tempe, AZ, USA
Chicago, IL, USA
Nashville, TN, USA
St. Louis, MO, USA
San Jose, CA, USA
Seattle, WA, USA
Calgary, Alta., CAN
Winnipeg, MAN., CAN
Detroit, MI, USA
Toronto, ont., can
Ottawa, ont., can
Montreal, QUE., can
St. Paul, MIN, USA
Denver, CO, USA
Vancouver, B.C., CAN
Edmonton, Alta., CAN
NHL
As the away and alternate jersey sponsor, Daikin will receive prominent brand exposure in more than 30 major markets across North America each season.
Crypto.com Arena Premium Suites Product Integration
EXPOSURE ACROSS TV BROADCAST + DIGITAL CHANNELS
SOCIAL MEDIA EXPOSURE VIA REPLAYS + HIGHLIGHTS
LOGO ON LA KINGS IN-ICE VIRTUAL
LOGO ON STATIC DASHERBOARD
BRAND MESSAGING ON JUMBOTRON LOWER HALO
BRAND MESSAGING ON 360 LED RIBBONS
CLICK ARROWS TO VIEW MORE
LOGO ON LA KINGS IN-ICE CORNER
*starting in the 2024-25 season
PRESENTING PARTNER LOGO LOCKUP ON LA KINGS APP
PRESENTING PARTNER LOGO LOCKUP ON LAKINGS.COM
Logo integration on all LA Kings practice jerseys
LOGO INTEGRATION ON LA KINGS ALTERNATE JERSEYS
LOGO INTEGRATION ON LA KINGS AWAY JERSEYS
UNMATCHED
INTEGRATION
Additional Elements
Crown Jewel Partnership
The LA Kings jersey patch is an unprecedented opportunity for Daikin to be immortalized in Los Angeles sports culture. The iconic Kings jersey is one of the most recognizable jerseys in all of sports and has transcended hockey, making its way into mainstream fashion, music and culture.
This impactful partnership with the Los Angeles Kings will feature Daikin as the team’s first away and alternate jersey partner. This new relationship will garner national and international exposure for Daikin while engaging the LA Kings' loyal fanbase with unique storytelling, branded experiences, and impactful community initiatives. Daikin will also receive strategic partnership elements throughout the LA Kings' digital and social platforms, in-arena, and much more.
SCROLL
OCTOBER 31, 2023
Kings @ Toronto Maple Leafs
VISION
DIGINITY HEALTH
SPORTS PARK
Dignity Health Sports Park is Southern California’s home of world-class competition and training facilities for amateur, Olympic, collegiate and professional athletes. Managed by AEG, the $150 million facility was developed on a 125-acre site.
BEHAVIORS
FANS + SPONSORSHIP
AUDIENCE
OUR
fans nationwide (#1 in MLS)
6,500,000
23,205
avg. home attendance
Source: Nielsen Scarborough Market/Release: Los Angeles, CA 2019 Release 1 *Update 05-14-2019* Total (Jan 2018-Jan 2019)
'96
SINCE
As the first MLS team to win 5 CHAMPIONSHIPS, the most of any MLS team, the LA Galaxy is the most successful franchise in MLS history. Their history of signing top-tier talent (i.e., Javier “Chicharito” Hernández, Zlatan Ibrahimović, Landon Donavan, David Beckham) has made them the most recognizable North American soccer team, both domestically and abroad.
two freeway marquees
LARGE FORMAT PERMANENT SIGNAGE
PLAZA MEDIA BOARD
MAIN SCOREBOARD
LED STADIUM RIBBON BOARDS
PLAYER BENCH SEAT HEAD COVERS
STATIC FIELDBOARDS
GOAL LINE CARPET
LED STADIUM FIELDBOARDS
LOGO INTEGRATION ON LA GALAXY ALTERNATE JERSEY SLEEVE
LOGO INTEGRATION ON LA GALAXY JERSEY SLEEVE
UNRIVALED
PARTNERSHIP
Jersey Sleeve Partnership
The high visibility of the LA Galaxy jersey in local and national media, combined with the high volume of jerseys sold will result in hundreds of millions of impressions for Daikin.
Through this partnership, Daikin will receive premier branding and integration opportunities with the LA Galaxy and across all MLS markets in the U.S. and Canada, including the home and away jersey sleeve patch, exclusive sponsorship assets, digital brand integrations, and out-of-home interactive signage.
GOAL
LOCAL + NATIONAL MATCHES
NATIONAL MATCHES ONLY
27,120
avg. away attendance
4.9M+
engaged social media followers
350K+
growing network in grassroots + youth development
fans in California
2,100,000
For 25 years they’ve been there. On the road and at home. The first to adopt soccer in Southern California and the first to celebrate five MLS Cups. LA Galaxy fans have established rich traditions and singular status within the MLS.
fans in the West Region
3,000,000
4.5x
more likely than the general population to buy a sponsored prduct online
3x
MORE LIKELY than the general population to to follow sponsors on social media
Source: YouGov Profiles+ USA 2022
From the LA Riot Squad to the Angel City Brigade, the LA Galaxy has a devout fanbase that continues to grow year after year in Los Angeles and across the country. Galaxy fans skew younger and more diverse than the general population; they are also more diverse than other MLS teams.
2.9x
MORE LIKELY than the general population to to 'definitely agree' that they like to support their teams by buying from their sponsors
MORE LIKELY than the general population to talk to friends, family, and colleagues about sponsored products
1.5M+
annual guests
annual events
PROFESSIONAL sOCCER
LA Galaxy (MLS), CONCACAF Tournaments, USMNT + USWNT, International Soccer Friendlies
CYCLING
USA Cycling Olympic Training Site
PROFESSIONAL TENNIS
USTA High-Performance Training Center
MUSIC FESTIVALS
Wango Tango and more
PROFESSIONAL BOXING
Golden Boy Boxing, HBO Boxing, Premier Boxing Champions
rugby
HSBC World Rugby Seven Series
GLOBAL EVENTS
2026 FIFA World Cup, 2028 LA Olympics
