Anchored by Crypto.com Arena, L.A. LIVE is a first-of-its-kind entertainment district that includes multiple venues, a cinema, the GRAMMY Museum, hotels, restaurants and more, and is home to some of the world’s biggest and most celebrated moments. It is the heartbeat of downtown Los Angeles with an unparalleled energy that is continuously growing and thriving.
Expedia has the opportunity to takeover prominent digital and static signage in high-traffic areas throughout the campus in order to promote its upcoming content through an impactful and strategic partnership.
L.A. LIVE OUT OF HOME
annual guests
annual events
visitors from outside the U.S.A per year
XBOX PLAZA
Expedia will also receive three (3) static banner elevations overlooking Olympic Boulevard and
one (1) static elevation on Building A at L.A. LIVE.
STATIC SIGNAGE
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L.A. LIVE OOH
L.A. LIVE OOH
Apple Music Studio
Global Hospitality
Suite Level Entitlement
Case Studies
Global Hospitality
L.A. LIVE OOH
Global Hospitality
Suite Level Entitlement
Case Studies
SCROLL
Expedia will receive two minutes (2:00) of exposure per hour throughout all L.A. LIVE LED signage which will include:
Eight (8) LED boards located within Xbox Plaza
Two (2) LED boards located on the L.A. LIVE Hotel
One (1) LED Mesh located on the L.A. LIVE Hotel
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The Crypto.com Arena Premium Levels cater to an affluent audience of business owners and executives, industry leaders, celebrities and VIP fans. Spanning three stories, the Premium Levels include Premium Suites, Premier seats and tables, members-only clubs/lounges, and dedicated concessions. In the summer of 2022, AEG began making notable upgrades to the Premium Levels as part of a larger, three-year renovation plan at Crypto.com Arena.
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EXPEDIA SUITE LEVEL ENTITLEMENT
AS THE TITLE PARTNER OF THE PREMIUM LEVELS, EXPEDIA WILL HAVE UNPARALLELED ACCESS TO A COVETED AUDIENCE, OFFERING LEGENDARY EXPERIENCES AND MARQUEE BRAND INTEGRATION IN ONE OF THE MOST LUXURIOUS AREAS IN SPORTS AND ENTERTAINMENT.
annual events
private suites
event suites
L.A. LIVE OOH
Global Hospitality
Suite Level Entitlement
Case Studies
L.A. LIVE OOH
Global Hospitality
Suite Level Entitlement
Case Studies
Expedia will have access to a robust global hospitality package consisting of one-hundred (100) tickets per year that can be used as surprise and delight opportunities for users as well as hosting Expedia VIPs, employees, and guests at any AEG-owned or -operated venue or festival around the world (includes over 300 global venues).
AEG will build one-of-a-kind VIP experiences showcasing unrivaled live event content tailor-made to Expedia's priorities.
GLOBAL HOSPITALITY
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Coachella
The O2
Just Like Heaven
The Grammys
Stagecoach
Outstanding in the Field
Mercedes-Benz Arena
Employee 3 on 3 Tournament
Meet + Greets
Courtside Seats
Spotify will have access to a robust and customized VIP offering consisting of a ticket bank, suite nights, backstage access, private venue tours, exclusive employee events and more at any AEG-owned or -operated venue or festival around the world (includes over 300 global venues).
AEG will build one-of-a-kind experiences at the best venues in the world, showcasing unrivaled live event content tailor-made to Spotify’s priorities. Tickets can be used as surprise and delight opportunities for users as well as hosting Spotify VIPs, employees, and guests.
L.A. LIVE OOH
Global Hospitality
Suite Level Entitlement
Case Studies
L.A. LIVE OOH
Global Hospitality
Suite Level Entitlement
Case Studies
AEG is the world leader at bringing to life experiential marketing initiatives that create iconic moments on the world's biggest stage.
CASE STUDIES
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NIKE - LEBRON
NETFLIX - STRANGER THINGS
DORITOS - MIX ARCADE
In order to welcome Nike's biggest athlete, Lebron James, to the world's biggest franchise, Nike and AEG executed a complete OOH signage takeover leading up to Lebron's first game with the Lakers. The activation included creating larger-than-life temporary signage placements that had never been done before to amplify Lebron's presence and impact.
In addition, Nike created a pop-up activation and Fan Fest at Xbox Plaza before the Lakers' opening game.
NIKE - LEBRON
NETFLIX - STRANGER THINGS
To celebrate the highly-anticipated return of Stranger Things Season 4, Netflix and Xbox created a two-day, immersive experience where fans in Los Angeles could "Prove Their Power" to stop the Upside Down from taking over the city. Fans who participated were entered to win one of thirty limited edition Stranger Things Xbox consoles as well as other exciting rewards and giveaways from the Upside Down.
DORITOS - MIX ARCADE
The Doritos Mix Arcade was created to engage a large amount of fans, driving awareness of the new Doritos Mix product and drumming up enthusiasm ahead of the claw machine activation and E3 at L.A. LIVE. By winning (or entering codes from purchased bags), users earned tokens they could use to play a virtual claw game for instant win prizes. The three day activation also featured a concert series every night of E3 featuring performances by Wiz Khalifa, Steve Aoki, Empire of the Sun, Big Boi, and others.
L.A. LIVE OOH
Global Hospitality
Suite Level Entitlement
Case Studies
L.A. LIVE OOH
Global Hospitality
Suite Level Entitlement
Case Studies
