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VISION
IMPACT
ELEMENTS
AUDIENCE
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THE
VISION
Dyson and the Los Angeles Kings will create an impactful partnership featuring Dyson as the team’s first-ever jersey patch partner. This new relationship will garner national and international exposure for Dyson while engaging the Southern California fanbase with unique storytelling, branded experiences, and impactful community initiatives.
Dyson will also receive strategic partnership elements throughout the LA Kings' digital and social platforms, in-arena, and much more.
COMMUNITY
The mission of the Kings Care Foundation is to support families in Los Angeles by dedicating financial and in-kind resources to services and programs that make an impact.
The Kings Care Foundation and the James Dyson Foundation will partner together to make an impact in the Los Angeles community and beyond through the development of grassroots STEAM programming and initiatives. These opportunities will provide youth within the community the ability to take part in a variety of educational experiences through the partnership, while also enjoying access to LA Kings games, programs, and events.
IMPACT
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LOS ANGELES
JR. KINGS
THE NEXT GENERATION
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WE ARE
ALL KINGS
DIVERSITY + INCLUSION
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TOYOTA SPORTS
PERFORMANCE CENTER
ADDITIONAL INTEGRATIONS
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TSPC RECREATIONAL
ACTIVITIES
ANNUAL VISITORS
Offers youth hockey development opportunities for kids of all ages through programs like:
Little Kings Learn to Play
YMCA-LA Kings Ball Hockey
Camps + Clinics
Tournaments
Jr. Kings Travel Teams
Los Angeles Jr. Kings
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We Are All Kings Camp
Launched in the summer of 2021, this camp aims to make hockey more accessible to kids who could one day help shape diversity and inclusion on the ice.
LA Lions
The LA Lions was created in 2014 as a program for female athletes of all ages and skill levels. It is developing into one of the premier programs in CA and, at some age levels, a top team in the country.
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Toyota Sports Performance Center
A dynamic practice and training facility for the LA Kings and Ontario Reign, and home to the Los Angeles Jr. Kings Hockey Program.
Dyson can integrate into the facility to reach the athletes, families and spectators that visit each year.
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Annual Visitors
100,000+
ADULT SKATERS + SPECTATORS
175,000+
YOUTH SKATERS + SPECTATORS
100,000+
TOURNAMENT ATTENDEES
250,000+
OPEN ICE EVENT
PARTICIPANTS
LOS ANGELES
The Kings have played a leading role in shaping Los Angeles’ culture for over fifty years. The two-time Stanley Cup Champions spurred the sport’s popularity on the West Coast, from inspiring youngsters to learn the game to attracting some of the world’s brightest stars. They all come to hockey’s center stage, Crypto.com Arena, for unique fan experiences and lifelong memories.
BORN + RAISED IN
EXPOSURE
INCREASED
After 16 years on NBC, the NHL has reached a historic and innovative seven-year television, streaming and media rights deal with Disney’s ESPN and Turner Sports. In addition, legendary LA Kings star "The Great One" Wayne Gretzky has signed a multi-year contract with Turner Sports to provide studio analysis during the regular season and Stanley Cup playoffs.
GROWING FANBASE
A LOYAL AND
No other major sports league has seen as much growth in fandom as the NHL.
Source: Wasserman
AVID FAN INCREASE/DECREASE ACROSS BIG 4 SPORTS LEAGUES BETWEEN 2013-2021
+19.68%
-5.75
-4.28
-2.14
VISION
IMPACT
AUDIENCE
ELEMENTS
JERSEY SPONSOR
IMPACT REPORT
CONTENT THAT
CONNECTS
BRANDED CONTENT + STORYTELLING
CONTENT
CONTENT
Crypto.com Arena Premium Suites Product Integration
PRESENTING PARTNER LOGO LOCKUP ON LA KINGS E-NEWS
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PRESENTING PARTNER LOGO LOCKUP ON LA KINGS APP
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PRESENTING PARTNER LOGO LOCKUP ON LAKINGS.COM
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LOGO ON LA KINGS MEDIA STEP-AND-REPEAT
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Exposure across TV broadcast + digital channels
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SOCIAL MEDIA EXPOSURE VIA REPLAYS + HIGHLIGHTS
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LOGO INTEGRATION ON LA KINGS HOME JERSEYS
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UNMATCHED
INTEGRATION
Presenting Partner Placements
Presenting Partner Placements
Product Integration
Product Integration
Crown Jewel Partnership
Crown Jewel Partnership
The LA Kings jersey patch is an unprecedented opportunity for Dyson to be immortalized in Los Angeles sports culture. The iconic Kings jersey is one of the most recognizable jerseys in all of sports and has transcended hockey, making its way into mainstream fashion, music and culture.
Dyson will be prominently featured as part of all “Player Arrival” content at Crypto.com Arena prior to all LA Kings home games. Content will be distributed across Kings social media channels and will include best efforts to incorporate Dyson products when possible. Additional opportunity for Dyson branding and product to be included as part of travel content such as player interviews and behind-the-scenes footage on road trips and/or as part of special events throughout the season.
Player Arrivals + Travel Content
Opportunity to create scholarship contest and content featuring high school hockey players that want to pursue a career in STEAM and adjacent industries. Content series will highlight each winner’s journey, with a focus on their experiences in the classroom and on the ice. Scholarship contest will give participants the chance to explain why they are the most deserving winner, with Kings and Dyson partnership contributing annual amount of partnership funding towards each winner’s college education.
SCHOLARSHIP CONTEST
LOGO INTEGRATION ON LA KINGS AWAY JERSEYS
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LARGEST FANBASE
NHL'S 6TH
01
02
03
04
05
New York
Chicago
Miami
San Francisco
Atlanta
Source: YouGov Profiles+ 2023-04-04
TOP 5 MARKETS OUTSIDE LOS ANGELES
8.9M
FANS IN usa
4.2M
FANS IN west region
2.9M
FANS IN CA
2M
FANS IN LA
FAN BASE
A DIVERSE
FANS IN ATTENDANCE EACH YEAR
750,000
61%
Male
Female
39%
54%
18-34
35-54
34%
55+
12%
56%
White
1 in 3
Have a HHI of $100K+
Source: YouGov Profiles+ USA 2023-04-23
GENDER
AGE
ETHNICITY
INCOME
Latinx
21%
Other
23%