Story Strategy:
Craft Your Message First
The Presentation Company
Presented By
Corporate Strategy:
Build Effective Communications into the Finance DNA
Presented By
Engagement Strategy:
Elevate Your Engagement
and Communication
Visual Strategy:
Present Your Data With Impact
the FP&A Group
Story Strategy: Craft Your Message First
Learning Objectives:
•Understand the role brain science plays in the reception and interpretation of
stories.
•Learn about and apply the four signposts of a great story.
•Learn about the common language that most effectively clarifies ideas and data.
The Presentation Company
Corporate Strategy: Build Effective Communications into the Finance DNA
A leadership change prompted Microsoft to reevaluate its business review process, and the finance team stepped up to the challenge. They implemented the “Minto” framework to streamline presentation formats, and then built supporting top-down and bottom-up processes that ensured everyone in the finance department knew the importance of communication and were equipped with the necessary skills and tools. Attendees of this session acquire a framework for organizing and delivering their presentations while gaining strategies for supporting their teams’ ability to communicate effectively
12 - 12:40 PM ET
Visual Strategy: Present Your Data With Impact
Data visualizations are powerful tools that can capture and convey a message visually to ensure that your audience understands your meaning; however, finance professionals often fall into common traps: over-complicated visuals, lack of a clear message, and poor design choices. You can do better. Guided by a set of design principles, you can enhance your communication, present with confidence and create visuals that leave a lasting impact. While this session leans heavily on Excel spreadsheet examples, these tactics can also apply to all the tools in the finance toolkit.
1 - 1:40 PM ET
11 - 11:40 AM ET
Engagement Strategy: Elevate Your Engagement and Communication
Effective communication is about both the message you are delivering and your audience’s ability to receive it and comprehend it. Success depends on your ability to understand your audience, tailoring your communication approach and managing the expectations of different types of meetings. Effective engagement also requires an understanding of corporate culture and developing professional speaking skills. This session helps attendees to effectively manage meetings and to communicate confidently in any professional setting.
2 - 2:40 PM ET
Presented By
Presented By
SouFBp
Soufyan Hamid, Founder, SouFBP
Learning Obectives:
•Learn to analyze and understand your audience’s needs and preferences to tailor
your communication effectively.
•Learn to manage meetings more effectively and speak like a professional,
enhancing your presence and impact in corporate settings.
John Sanchez, Managing Director, The FP&A Group
Learning Objectives:
•Learn best practices for designing data visualizations and integrating them
efficiently into a presentation.
•Learn the mechanics of creating good visualizations in Excel.
Learning Objectives:
•Learn the Minto framework for organizing and delivering impactful
presentations.
•Learn how a large company built overlapping and supporting processes to
ensure its finance team had solid communication skills.
Everyone loves a good story, but applying storytelling techniques to our everyday business communications can be challenging. Focusing on the message and storytelling framework first supports the creation of audience-centric narratives. Attendees of this session learn the four signposts of a great story to create, simplify and adapt a narrative for any audience, while also learning a common language that brings clarity to ideas and data