For the Make More Happen stories, we ask the winning agents to introduce us to the nonprofit they are nominating by answering a few short questions about their volunteer work
Similarly, these questions can help you craft a piece for your welcome kit to introduce your clients to causes and organizations the agency supports (don’t forget to include a photo.) Your story doesn’t need to be complex; it just needs to come from the heart.
What is your history of involvement with the nonprofit?
What do you do to support them throughout the year?
Describe a memorable experience volunteering with this nonprofit.
Do you hold any special roles with the nonprofit?
How does this nonprofit impact you and your community?
If you’re a member of a Chamber of Commerce, Rotary, church or other community organization, ask them to publish news about a large donation, event or opportunity to volunteer in their newsletter and social media.
There are endless possibilities when it comes to social media. Wherever your agency is active, add photos of your volunteers in action, share posts from your nonprofit partners, celebrate milestones and even host virtual events and fundraisers to support the cause.
With so many working from home, it’s easy to forget about the power of the storefront. But anyone coming by your office should be able to see the good work your team is doing in the community, so have some photos or other material about your philanthropy efforts ready to view.
Your agency newsletter is a fantastic place to highlight a nonprofit or cause, especially when there is a way for others to get involved alongside the agency. If you’re sending an e-newsletter, be sure to track click rates on this type of content over time.