Mintel’s Cause Marketing US 2018 and Attitudes Toward Corporate Social Responsibility US 2018 reports
84% of American consumers say it’s important that a company supports charitable causes. Nearly three quarters say a company’s giving influences their purchase decisions.
2020 Zeno Strength of Purpose Study
Consumers are 4-6 times more likely to trust, buy, champion and protect those companies with a strong purpose over those with a weaker one.
