of agency employees are interested in using AI for work
How insurance agency employees use AI
Key findings from the Liberty Mutual 2025 Independent Agents at Work Study
agency employees reported using AI for work in the last year
of agencies have a well-defined policy on the use of AI
Millenials and Gen Z employees are the most likely to be using AI
Estimated annual use of AI for work
Estimated annual personal use of AI
10%
18%
14%
13%
8%
16%
16%
10%
10%
11%
1-4 times
Monthly
Weekly
Daily
1-4 times
Monthly
Weekly
Daily
Principals are more interested in the potential of AI than agency staff
Interest in using AI for work:
67% of principals vs. 49% of staff
View AI as more of an opportunity than a threat:
41% of principals vs. 30% of staff
Want more tools and services at their agency to have built in AI capabilities:
54% of principals vs. 35% of staff