Intro
SEO basics
strategy
in the studio
A Guide to
SEO in Ceros
A Very Smart Person
SEO is a giant puzzle. There are tons of factors that contribute to success.
G
oogle and other search engines continue to get more sophisticated at reading and indexing interactive content. When it comes to building Experiences in Ceros, there are a number of things you can do to ensure your content is optimized for search.
SEO Basics
Setting up an SEO Strategy
Improving SEO in the Studio
Ceros provides some built-in SEO features and customizable elements in the Settings panel that ensure your content is accessible, readable, and optimized.
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Questions?
If you still have questions about SEO and Ceros, you can always reach out to your contacts here or find more up-to-date information on Ceros.com/Educate.
More Questions?
As a marketing strategy, SEO considers how each search engine works, the algorithms that dictate the engine's behavior, what users are searching for, and which terms they are using.
To create successful content for SEO, make sure each of these pieces of the puzzle are optimized:
Search Engine Optimization (SEO) is the process of getting traffic from "organic" or "natural" search results on search engines to your website. In general, the higher your content is ranked on a search results page and more frequently it appears, the more visitors it will ultimately receive.
In Ceros, all content is created in javascript, but NoScript HTML is generated in the background as well. If you'd like to, you can post clean, marked up HTML code into an experience inside the Settings panel (shown below).
SEO as a practice is constantly growing, evolving, and innovating. Having a successful piece of content relies heavily on your SEO strategy, which may change year to year according to changing algorithms, influences, and trends.
EXPERIENCE TITLE
Should be brief, descriptive, and include any target keywords you're trying to rank for within the experience.
It does 2 things:
Keywords
Meta Tags
Design
HTML Code
Google Tools
Displays the title in your Ceros Admin so it's easy to find
Creates the first part of your site's Page Title, which displays in search engine results and at the top of your web browser.
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EXPERIENCE URL
Tells the internet where visitors can find your site. It is automatically added to the end of your Project URL and applied even if you're using a vanity domain.
REDIRECT URL
Where users visiting with an unsupported browser will be redirected.
Disable SEO
If you do not want your project indexed for search engines, for instance if it is for internal use, check this box.
title keywords
You can add keywords about your experience here, separated by a comma. These keywords are indexed and displayed on search engine results pages and provide context to visitors about your experience.
meta description
A description of your experience that is indexed and displayed on search engine results pages. This provides a teaser for users to determine what your content is about.
canonical url
The URL of the page you wish to attribute the benefits of SEO.
If you are embedding your Ceros experience, adding a Canonical URL will give the SEO credit to the page, rather than to the embedded experience.
If your content exists in more than one place, the Canonical URL will point to the originating URL, which will help to remedy duplicative content issues.
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Noscript html
NoScript HTML is automatically generated from the text content and image alt-text tags you include for every Ceros experience. You can override the default NoScript HTML in this field with standard HTML markup.
Note:
Custom NoScript HTML must be representative of your Ceros Experience. Search engines will penalize your ranking if the HTML and content do not match.
Good SEO is not cramming in as many keywords as possible - in fact, you may be penalized for it. Organize your content in relation to your keywords or topics and make natural use of synonyms, abbreviations, & plurals.
Meta tags are contained within the page's code & highlight the most important elements of your content as well as help it stand out in SERP. The 5 most important tags for SEO are title, meta, alt, canonical, & header.
Comprehensive design is good SEO. When users are engaged, they consume more, interact more, and share more, which in turn boots search rankings. Creating a mobile version of your site will also help with rankings on SERP.
Clean HTML code is essential for your digital content so that both end users and SERPs properly understand what the piece of content is about and the most important elements of the piece.
Google provides free tools to identify search keywords, track SERP metrics, submit sitemaps, & analyze overall performance. Switch on the Google Analytics integration on your Ceros experience to make full use of both.
Description
Description included that tells a little more about your experience when the link is shared on social media sites.
The title of your experience that will appear when someone shares your content on social media sites.
title
The image associated with your experience that will appear, along with the title and description, when your experience is shared on social media sites.
image
This is where you can enter your custom HTML code for this experience, including tracking scripts, advanced logic, or SDK work
custom html
Be sure to check on each of these settings to optimize the performance of your experience.
performance
Optimizing a website for search may involve:
Examples
Here are a few examples of Ceros content ranking in the top text results in Google SERP.
Ceros Originals
Embedded Content
Vanity Domain
"Cardi B sound"
"Mckinsey 550"
"karl meltzer"
Search Term:
Search Term:
Search Term:
examples
See experience
See experience
See experience
bonus
"brand newsroom"
Search Term:
Ranks #1
No vanity domain
No tagging
No SEO optimizations
Engaging, interesting, relevant, and cool content wins on SERPs.
Editing its content
Adding content
Cross-linking
Backlinking
Creating content for mobile devices
See experience
SHORT TERM
LONG TERM
UX
Engagement
Time on Page
User experience will impact the user's ability to navigate, understand, and take action on your piece. If a user can easily find the information they're looking for, they will consider it a resource and frequent your page, which will positively impact SEO.
If users interact with the elements of your design and engage with the content in your piece, Google will recognize that they value your content and rank your content higher on SERPs.
The more time users spend interacting with your content, the better it will appear to SERPs because it means that users find your content useful.
Click on each section below to learn more
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