Using data & tech to
your advantage
“Brokers and consultants can use prescriptive analytics in their plan design to capitalize on shifting attitudes by identifying individuals most likely to leverage emerging technologies and target experiences that encourage good behavior and drive down costs.”
—John Thomas, Benefitfocus
“Whether it’s a startup or a
well-established company, try
to learn as much as possible about the vendor’s reputation. Like it or not, the partners you contract are an extension of your team and a reflection on your firm,
“The importance of data is widely known, but it doesn’t only have to be used with your existing customer base. Leverage data to filter and target the most qualified leads and then utilize those data points to better understand their insurance profiles so you are able to provide solutions to their unique pain points.”
—Amanda Flynn, Zywave
so they need to have the credentials to match.”
—Keith Vallera, Jellyvision
“I talk to advisors I trust who are trying these new things and ask them, ‘Who’s the partner you’re using? How are they succeeding? How are they failing?’”
—Jonathan Coddington, LD&B Insurance & Financial Services
“Search out a solution vendor that empowers employers to truly connect with their employees. After all, half of all employees are either unsatisfied or only partially satisfied with their current benefits.”
—Craig Stephens, Selerix
“When you look at data, you can make a hypothesis about what you should do; and if it’s working, you double down. If it’s not working, then you change tactics. But because data is so hard to get, many professionals don’t have that reflex or muscle memory.”
—Grant Gordon, Artemis Health
“Clean data means better ROI for digital marketing. Maintaining an up-to-date CRM database will help ensure that you are emailing the best prospects for more targeted campaigns. And better targets mean more revenue potential.”
—Amanda Flynn, Zywave
“A software provider with the benefit of extensive knowledge and experience should share it with clients, non-clients, and others in the industry to impact the common good. A record of thought leadership also serves as a sign of the provider’s own strength and reliability.”
—John Robbins, Jr., DataPath
“During the vetting process, be sure to get a sense of how the vendor defines and measures success, and then be sure to ask for case studies with cold, hard numbers to better understand what kind of return on investment your clients can expect.”
—Keith Vallera, Jellyvision
“Make sure your technology partner has a first-class, highly experienced, and dedicated team of service experts who work with your clients from setup through implementation and beyond.”
—Craig Stephens, Selerix
Design by Chris Nicholls