Build an online presence
that stands out
“When we are in the office or at conferences, it’s the small details about people that catch our attention. Whether it was the sport they played in high school, fun names of their pets, how many kids they have, or their favorite restaurant in the area, people want to know who you are, not just a face that nods during a virtual meeting.”
—Awais Farooq, ActiveOps
“Podcasts are a fantastic vehicle when done well. Think about the people you know in the business who are great conversationalists. You can probably think of five engaging, informative, and
“In terms of which channels to use, it’s important to conduct research into where your audience is most active online. Different platforms will have different benefits. Twitter is great as a fast-paced communication tool to reach your audience. Instagram is highly visual. The list goes on. Look at data from your past and current customers/clients and decide from there where you’ll focus your sights.”
—Amber Reed-Johnson, Giraffe Social Media
entertaining potential guests right off the top of your head. A good 20–30-minute podcast can gain excellent traction.”
—John Pojeta, The PT Services Group
“Just start with one day and be consistent. I was just trying to put something up every Monday that I felt fit with what we do for our clients. And then connect with your target prospects, those who are in your market who you want to talk to.”
—Chris Bayer, Assured Partners
“I see agencies spend $20,000 on cold-calling services. Take a quarter of that and spend it on somebody who can actually edit your videos or edit your content or create it for you so that you just have to post it. That is money as well spent as somebody who can do cold-calling for you.”
—Andy Neary, Complete Game Consulting
“We can’t expect a prospect to take a call and immediately want to set an appointment without looking at you first. They’re buying you more than anything.”
—Chris Boling, Assured Partners
“LinkedIn is a professional site, and there are groups specifically for people in the benefits business. Ask to join. Post content. Comment on other people’s posts. Invite active group members in the right roles to connect with you.”
—Bryce Sanders, Perceptive Business Solutions Inc.
“Embracing social media has given us the opportunity to understand who our audience is and the type of content they resonate with. Direct responses and reactions to our content help us better understand the audience’s feelings towards certain issues, which in turn validates the importance of certain subjects and the need to address them with clients.”
—Neil Ratsutsky, Brio Benefit Consulting
“While working on your website, make sure you’re also setting up social media profiles for your business. Further, make sure your website has easy-to-share social media buttons so you can promote content from your website right onto your social media profiles.”
—David Reid, Ease
“There is a shocking lack of originality in selling what we do, and really, it wouldn’t take a lot to stand out in this sea of conformity. Hire a good ad agency to reconceptualize your materials—maybe select a firm with ZERO advisors as current clients. The fresh eyes and unbiased approach could help to modernize you in the eyes of potential clients.”
—John Pojeta, The PT Services Group
Design by Chris Nicholls