Creating a better employee communication strategy
“The ‘Great Resignation’ has left many employers scrambling for talent. The right benefit mix is vital, but so is the communication strategy behind it. Simply throwing benefits out there without consistent messaging negates the value and nobody will use them or even remember they have them.”
—Mandy Baker, freshbenies
”We’re hiring doctors to do monthly videos for our clients. It’s more meaningful when an employee hears something
“The COVID-19 pandemic has changed the way we live and work. Benefits brokers and TPAs can lean into this paradigm shift by recommending options that answer employees’ calls for security, flexibility, more robust benefits, and better communication.”
—Bo Armstrong, DataPath
directly out of a doctor’s mouth rather than from the broker or the company leaders.”
—Justin Futrell, TrueNorth Companies
“Getting employees to take action requires communications that don’t just inform, but change a perception or a behavior. This requires a well-thought-out and documented plan—capturing who needs to hear what information (and when) throughout the year, and what channels will be used to convey that information.”
—Kim Buckey, DirectPath
“Many employees want more than a self-service enrollment. Offering different options, especially those that allow human interaction, is likely to drive higher participation and satisfaction.”
—Nick Rockwell, Eastbridge Consulting
“We’ve started doing meetings with managers of frontline workers, because so many employees come first to their managers with a question or they overhear questions or concerns while they’re on the floor. We’ve had to retrain them on things they can do to help employees.”
—Alex Dampf, Oakmont Benefits Group
“In order to increase the policy value for each participant, employees need to be educated about the coverage that is available. Consider creating a digital employee resource center that can be accessed from any device and reviewed by employees and their spouses at home.”
—Robert Ferrone, Flimp Communications
“There’s often an innate sense of trust between the employee and employer that can lead to quicker success for us when it comes to introducing new ideas. Leverage that relationship.”
—Jonathan Coddington, LD&B Insurance & Financial Services
“Employees need to understand their benefits before they can use them and make the right decisions. Education and communication are key.”
—Chris Wolpert, Group Benefit Solutions
“What I started doing with large and small employer groups is getting the ‘buy in’ to their social media account. We do it with groups all the time to use their company social media page for benefits and enrollment.”
—Eric Silverman, Voluntary Disruption
Design by Chris Nicholls