Building a better business
“Too many agencies fall into the trap of
positioning themselves as a better version
of their boring competitors. That’s not
enough. ‘Better boring’ is still boring!
You must help others see you in an
entirely different category. Do this,
and not only will you attract new talent,
but you will also find yourself attracting
new clients. I’m going to guess you will also find personal
energy you may have thought you lost a long time ago. Now, go embrace your inner startup!”
—Kevin Trokey, Q4intelligence
“There’s clearly a disconnect between employees and their companies, and HR professionals and organizational leaders need to re-evaluate the employee experience to ensure it’s positive. Otherwise, they risk losing skilled workers to the competition.”
—Jason Romanosky, LumApps
“My advice based on many years of experience is to find a solution that can improve your operations and efficiency between 20% and 40%. Shoot for the stars if you can, but not at the expense of major productivity gains. If you’re searching to solve all of your agency problems, your search could end up like mine: two and a- half years later, having spent buckets of money, only to find out the best solution for my clients and agency was right in front of me all along.”
—Tom Avery, Signal Sync
“Being unknown in the eyes of buyers is risky because the industry reputation is pretty poor by consumer standards. If all people know about you is ‘he’s the insurance guy,’ you’re in a tough spot to get a relationship started. Dedicating time and resources to developing a well-known personal and company brand is good for business.”
—Wendy Keneipp, Q4intelligence.
“A culture’s importance is not about liking the people you work with—although that’s important. It’s about people working together to meet bottom-line objectives. And it has to evolve based on the results a company is seeking to achieve.”
—Jessica Kriegel, Culture Partners
“Where there will likely be a new employee-related, hot-button issue facing executives in the near future, the strength of the CHRO-CEO relationship will be crucial in finding solutions that benefit employees and inspire companies’ long-term success no matter what they may be facing.”
—Lisa Baird, Heidrick & Struggles
“There has to be a well-coordinated, thoughtful approach among the people function, the C-suite and brokers. This relationship will help everyone understand why we need to do certain things and provide a solid business case, using data to back up proposals and decisions.”
—Jamie Nagle, Artemis Health
“You have to be able to deliver comprehensive solutions to clients. The compliance burden is growing, and agencies that don’t outsource their compliance are going to have huge advantages in the coming year.”
—Scott Smith, TRUE Network advisors
“It can be said simply: modern businesses need effective document management. There is almost no company in existence that would not benefit from having tight control and easy access to their documentation at all times. Hugely beneficial from a business efficiency perspective, document management software saves time and money.”
—Dakota Murphey, Self-employed writer
“If it is not essential for your employees to be on-site, consider flexible scheduling or remote work opportunities as additional benefits you can offer your employees free of cost.”
—Sandy Edwards, Intuit QuickBooks Workforce Segment
Design by Chris Nicholls
