2023
STRATEGIC PLAN
MISSION STATEMENT
Amerisure creates exceptional value for its partners, policyholders, and employees.
CULTURE VALUES
We value and support:
Agility to respond rapidly and effectively to change.
Collaboration to share our ideas, innovate and ensure the best outcomes.
Community to be inclusive, accept our differences and achieve our common goals.
Passion to deliver a superior customer experience.
Relationships to create powerful connections that drive mutual success.
Integrity as a foundation for everything we do.
DIVERSITY, EQUITY & INCLUSION
We place a high value on diversity, equity, and inclusion. We strive to build and foster a diverse workplace through the attraction and retention of expert employees who share their varied talents, backgrounds, and experiences for our mutual success.
MISSION
CULTURE
DEI
PROFIT CENTERS
STRATEGIC TARGETS (2025)
Amerisure is a leading provider of commercial property and casualty insurance solutions for U.S.-based construction, manufacturing and healthcare businesses. Licensed in all fifty states and available through an exclusive network of elite independent agents, the company upholds an “A” (Excellent) financial strength rating, industry-leading service scores, and multiple awards for innovation. Amerisure has been in business for more than 100 years and is consistently named among the best places to work in the industry and throughout the nation. To learn more, visit Amerisure.com.
Click the hexagons to the left to explore our strategic objectives, or the tabs above to read more about our vision!
PROFIT CENTERS
We organize our resources into Profit Centers that serve specific market segments. The Profit Centers are the operating units that have expertise in specific markets as well as in the products and services delivered to those markets.
Middle Market: our largest profit center focused on delivering comprehensive, multi-line solutions to middle-market and upper middle-market sized accounts in our Target Industries and select, Niche Markets
Programs: our Programs profit center
focuses on select, higher-hazard Niche
Markets and targets small to middle-
market sized accounts
Surety: our Surety profit center
specializes in various bond products
and currently targets mid-sized,
construction companies
STRATEGIC TARGETS (2025)
These targets represent the organization’s financial goals for 2025 collectively of all Profit Centers and/or companies. These measures were intentionally set to be ambitious yet attainable. The following 2025 Strategic Targets were approved by the Board of Directors in December 2020.
SURPLUS
6% CAGR (Five Year Compounded Annual Growth Rate)
OPERATING RATIO
92% (Five Year Weighted Average)
PREMIUM
$1Billion (Direct Written Premium)
AM BEST RATING
“A” Stable Outlook
VISION
INDUSTRY-LEADING SPECIALIST >>
TRANSFORMING THE INSURANCE EXPERIENCE >>
ONE PARTNERSHIP AT A TIME >>
INDUSTRY-LEADING SPECIALIST
We are a market-driven, multi-line commercial property and casualty insurance company with expertise and focus across select, target industries and niche markets.
Target Industries: select industries for which we have a broad underwriting appetite and provide comprehensive, multi-line solutions.
Our Target Industries currently include:
Niche Markets: select classes, typically higher hazard, for which we have a specific underwriting appetite and provide tailored products and solutions.
We are a Super Regional Carrier licensed to do business in all 50 states and we target policyholders whose primary operations are in one or more of our twenty-six (26) core states.
We strive to demonstrate specialization by providing exceptional insurance products tailored specifically for our targeted industries and niche markets.
Products are the forms, contracts, and other risk transfer vehicles we use to define the terms by which we will respond to a loss.
P&C Products: our current, admitted market products include Workers Compensation, General Liability, Automobile, Property, and Umbrella. We also provide select, other commercial lines of business
Surety Products: Performance and Bid bonds
Loss Sensitive Products: in addition to offering Guaranteed Cost policies, we offer Retrospective, Loss Sensitive, and Captive products for financially qualified P&C accounts.
VISION
INDUSTRY-LEADING SPECIALIST >>
TRANSFORMING THE INSURANCE EXPERIENCE >>
ONE PARTNERSHIP AT A TIME >>
2023
STRATEGIC PLAN
[back to main]
in Target Markets
Construction
Manufacturing
in PRODUCTS

TRANSFORMING THE INSURANCE EXPERIENCE
We strive to transform the insurance experience by combining superior service and innovative, digital solutions. Our expert employees are empowered to create strong connections and deliver industry-leading outcomes while digital solutions are incorporated to enable a customer-centric, agile business.
Underwriting: deliver market and product expertise, responsiveness, and market consistency while leveraging digital capabilities to reduce frictional costs and enhance the exchange of information
Claims: deliver market and product expertise focused on providing a consistent, high-quality service while leveraging digital capabilities to provide omni-channel insurance experiences
Risk Management: deliver safety-focused risk mitigation activities coupled with industry expertise while leveraging digital capabilities and innovative risk management tools that accelerate learning and insights
Our primary areas of focus for transforming the insurance experience are:
VISION
INDUSTRY-LEADING SPECIALIST >>
TRANSFORMING THE INSURANCE EXPERIENCE >>
ONE PARTNERSHIP AT A TIME >>
2023
STRATEGIC PLAN
[back to main]
ONE PARTNERSHIP AT A TIME
Our Products and Services are distributed through an elite group of independent agencies and managing general agencies. We strive to create a customized experience with each agency and to build powerful partnerships focused on mutual success.
We recognize our PFS agencies as our customers.
Enterprise: these highly tailored programs are designed to engage with many of our largest agency partners who manage offices across multiple states and communities
Keystone: provides tiered benefits designed for the unique needs of our regional and larger, local agencies
Foundation: tiered benefits designed for the specific needs of those agencies primarily focused in one or two communities
Impact Partners: we partner with a select group of agencies to develop thriving relationships that transform the insurance community through diversity, equity, and inclusion
Partners for Success® (PFS) is our flagship program which provides tiered benefits for profitable performance. This program focuses on our middle-market agencies:
VISION
INDUSTRY-LEADING SPECIALIST >>
TRANSFORMING THE INSURANCE EXPERIENCE >>
ONE PARTNERSHIP AT A TIME >>
2023
STRATEGIC PLAN
[back to main]