CHL Mid-Life Icers

New Hockey Team SALES PITCH

Agenda

Welcome

Meet our team

Objectives

Brand

Thank you

Agenda

Welcome

Introductions: Name Job title Fun fact about yourself

Marketing team

John Doe Sr. VP Creative Set the creative vision, ensuring consistency across branding, marketing, and product design.

Julie Peterson Creative Director Pivotal role in shaping the artistic vision and creative output.

Alicia Smith Sr. Creative Director Pivotal role in shaping the artistic vision and creative output.

Jordan Douglas Communications Develop effective corporate communication strategies.

Marketing team

Objectives

Goals: Create a new team for CHL. Provide team name, logo, brand colors and other supportive assets.

Deadline: Creative complete by June 4th Present new logo to broader team by June 8th

Team members: Recruit more seasoned team participates Diverse group priority Everyone gets a medal

Expectations: Create an award-winning team Give players a chance to play later in life Have fun!

Brand

Iconography

Brand

Illustrations

Brand

Colors

HEX: #000000

HEX: #5c1032

HEX: #5ca645

HEX: #057d8e

White conveys cold, simplicity, new beginnings and fresh starts.

Green symbolizes optimism and hope. It’s the color of fresh starts and progress

Maroon symbolizes ambition, confidence, and boost adrenaline.

Blue is linked to trustworthiness, reliability, and conservatism.

Brand

Logo (badge)

Face of determination

Jersey color represents realability

Seasoned players "older but mighty"

Representation of individuals hobbies

View final logo

Starting to Recruit players. Only top talent welcomed

Slapshot "Bender" Barnes Known for his wicked slapshot and those signature ankle-bending moves.

Dusty "Duster" Clarkson A player who doesn’t mind collecting dust on the bench while waiting for her chance to shine.

Victor "Celly" Sanchez Celebrates every goal like it’s the game-winner

Puck "Biscuit" McCallister The team’s reliable center, always in control of the puck.

"Dazzling Dangles" Dawson He weaves through defenders like a magician with a puck.

Maxwell "Beauty" Blades A skilled forward who dazzles fans with his smooth stickhandling and beautiful goals.

Thank You for considering our new team!