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Find New Ways to Maintain and Increase Revenue
Many companies and industries have seen revenue generation decline due to massive disruption to business models from the COVID-19 pandemic. Creating strategies to maintain and increase revenue is critical, not only to recover from this crisis, but also to reshape your entire organization for the future — where possibilities of continued economic difficulties, virus outbreaks, and other unknowable disruptions await. To recover and reshape your organization for this new normal, you must find new ways to adapt your revenue model to continually changing circumstances.
Leverage Intangible Assets
Identify Investment Opportunities and Mitigate Risk
Activate the Safe Reopening of the Workplace
Leverage Intangible Assets
One of the most promising but overlooked sources of revenue are your intangible assets. These assets, which include intellectual property such as brand, patents, or trade secrets, make up nearly 85% of the value of the S&P 500. In past recessions, intellectual property and other intangible assets have retained value and helped businesses improve cash flow as they innovate to maintain and gain market share — but have also presented significant risks.
Reassess the Value of Your Intangible Assets
Identify Investment Opportunities and Potentially Mitigate Risk
In the 2019 Global Risk Management Survey, business executives ranked the risk of a pandemic health crisis 60th out of 69 — proving that sometimes the most unexpected risks can cause significant disruption. To help your business recover more effectively post-COVID-19, seeking to mitigate risk and potentially maximize investment opportunities must be part of your strategy.
Maintain Financial Wellbeing to Reduce Stress and Absenteeism
Analyze all Available Data to Identify and Mitigate Emerging Enterprise Risk
Learn More About Maintaining and Increasing Revenue
Explore Our Research and Insights
Explore Our Research and Insights
Intellectual property (IP) and other intangible assets are difficult to quantify and are often improperly reflected on a company’s balance sheet. Companies need the right approach to manage and value their IP portfolio to improve investor perceptions and consider risk mitigation strategies.
The total value of intangible assets in the U.S. is $20 trillion to $25 trillion.
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Protect Intangible Assets at Risk of Increased Litigation
While current volatility requires complex decisions related to investments, it also may present opportunities to improve and strengthen performance or diversify your portfolio with new investments.
Strengthen investing strategies
Strengthen investing strategies
Follow a disciplined, policy-oriented rebalancing strategy
Analyze all Available Data to Identify and Mitigate Emerging Enterprise Risk
It’s time to capitalize on the significant increases in data and the sophistication of analytics now available. Rather than just considering individual incidences, you must think about building new approaches to understand overall risk with a holistic, integrated approach.
Maintain Financial Wellbeing to Reduce Stress and Absenteeism
As your employees and members watch their savings and finances fluctuate dramatically in this volatile market, help them manage stress with increased financial literacy efforts and resources. By equipping them to feel confident about their current finances and long-term plans, you’ll reduce the likelihood of lost productivity, absenteeism, or dissatisfaction with company investment decisions.
Reassess the Value of Your Intangible Assets
In the last 40 years, the proportion of the S&P value has flipped from predominantly tangible assets to predominantly intangible assets.
Protect Intangible Assets at Risk of Increased Litigation
Most organizations are not solely tangible or intangible asset organizations. In the U.S., intellectual property that results from internal R&D activity doesn’t end up on the balance sheet unless it is acquired through M&A. A better understanding of the value of intangible assets is important to fully leverage and protect them.
The five largest global companies by market cap are all companies with a greater mix of intangible assets on their balance sheet.
During a 2015 merger of two consumer foods companies, one company claimed $7.1 billion for the value of its goodwill alone — and another $8.3 billion for other intangibles.
The average damages amount for a successful patent claim in the U.S. are $6 million, with many much higher
Protect Intangible Assets at Risk of Increased Litigation
Reassess the Value of Your Intangible Assets
Consider rebalancing your public equity positions. First, follow your existing investment policy or create one. Then rebalance, if needed, to stay in policy.
Consider an Opportunity Allocation
An Opportunity Allocation is not an investment but flexibility created in the investment policy statement that allows fiduciaries the ability to make investments that may not fit within a traditional asset allocation construct.
Review cash management and liquidity approach
Be cognizant of whether the economic environment will change the expected cash inflows, and how that could impact liquidity.
Only 1 in 3 U.S. workers are prepared for a comfortable retirement at age 67.
29% of Canadian workers do not feel they are saving enough for long term needs.
More than 40% of employees want their employers to provide support for day-to-day finances.
Analyze all Available Data to Identify and Mitigate Emerging Enterprise Risk
Only 24% of business leaders said they quantify their top 10 risks.
Only 20% of business leaders said they use risk modeling.
And 10% of business leaders said they have no formalized process in place to identify risks.
Activate the Safe Reopening of the Workplace
In many industries, reopening the workplace is essential to bring revenue back into full force, yet it also presents a significant risk. The impact on employee health and workforce planning is difficult to model due to ever-changing epidemiological data and varying risk factors according to geographic regions.
Explore Our Research and Insights
Explore Our Research and Insights
Forecast Short-Term Impact and Model Scenarios
Ensure a Safe Workplace and Continued Flexibility
Forecast Short-Term Impact and Model Scenarios
Leverage your business intelligence and census data to forecast the short-term impact of reopening your physical locations and make strategic decisions around your workforce, including benefits, costs, time off and paid leave.
89% of companies are relying on government health agencies to develop a safe return-to-work strategy.
Only 23% are using epidemiological data modeling.
Ensure a Safe Workplace and Continued Flexibility
Given the high probability of fluctuating waves of COVID-19 over the next few months, you’ll need to develop a strategy that can ensure a safe workplace, mitigate health risks, while also accounting for rapid expansions and contractions of on-site workers according to lockdown and mitigation measures.
81% of business leaders say communicating new health and safety tools and processes are a top priority for returning to work safely.
73% of business leaders say frequent communication from senior leadership is a top priority for returning to work safely.
Forecast Short-Term Impact and Model Scenarios
Ensure a Safe Workplace and Continued Flexibility
Less than 15% are using outside health expertise or advisory firms.
Maintain Financial Wellbeing to Reduce Stress and Absenteeism
Activate the Safe Reopening of the Workplace
In many industries, reopening the workplace is essential to bring revenue back into full force, yet it also presents a significant risk. The impact on employee health and workforce planning is difficult to model due to ever-changing epidemiological data and varying risk factors according to geographic regions.
Forecast Short-Term Impact and Model Scenarios
Ensure a Safe Workplace and Continued Flexibility
Forecast short-Term impact and model scenarios
Leverage your business intelligence and census data to forecast the short-term impact of reopening your physical locations and make strategic decisions around your workforce, including benefits, costs, time off and paid leave.
89% of companies are relying on government health agencies to develop a safe return-to-work strategy.
Less than 15% are using outside health expertise or advisory firms.
Ensure a Safe Workplace and Continued Flexibility
Given the high probability of fluctuating waves of COVID-19 over the next few months, you’ll need to develop a strategy that can ensure a safe workplace, mitigate health risks, while also accounting for rapid expansions and contractions of on-site workers according to lockdown and mitigation measures.
81% of business leaders say communicating new health and safety tools and processes are a top priority for returning to work safely.
73% of business leaders say frequent communication from senior leadership is a top priority for returning to work safely.
Only 23% are using epidemiological data modeling.
Explore Our Research and Insights
Explore Our Research and Insights
Source: Aon’s 2019 Intangible Assets Financial Statement Impact Comparison Report
Source: Aon’s 2019 Intangible Assets Financial Statement Impact Comparison Report
Source: Aon’s Considerations for Returning Employees to the Workplace Webinar
Source: Aon’s Considerations for Returning Employees to the Workplace Webinar
Source: Aon’s 2019 Intangible Assets Financial Statement Impact Comparison Report
Source: Aon’s 2019 Intangible Assets Financial Statement Impact Comparison Report
Source: Aon’s Considerations for Returning Employees to the Workplace Webinar
Source: Aon’s Considerations for Returning Employees to the Workplace Webinar
The opinions, estimates, forecasts, and statements of financial market trends are subject to change without notice due to changes in the market or economic conditions. We believe the information provided here is reliable, but do not warrant its accuracy or completeness. This material has been prepared for informational purposes only and should not be considered investment, accounting, legal or tax advice.
Decision Making in Volatile Times
Protect People and Assets
Protect the Balance Sheet
Maintain or Increase Revenue
Cost Management
Revisit
Business Strategy
EN / FR
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How to Assess and Manage Costs
Read More
How to Assess and Manage Costs
Decision Making in Volatile Times
Protect People and Assets
Protect the Balance Sheet
Maintain or Increase Revenue
Cost Management
Revisit Business Strategy
EN / FR