A digital agency delivers enhanced customer satisfaction because it empowers agencies to provide the omnichannel experiences today’s consumers expect. Consumers have so many options with which to fulfill their needs. As a result, agencies must focus on the demands of the customer to provide a superior customer experience.
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How Digital Agencies Deliver Enhanced Customer Satisfaction
In Fact
Enables an enhanced customer experience by giving customers
on-demand access to insurance information, documents and bill pay. Provides a single agency-branded online portal and mobile app for policyholders to interact with. Strengthens the agency/customer relationship and saves money by shifting transactions from agency staff to self-service. Customer
self-service often delivers a return
on investment in less than a year.
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Agencies can maximize the value
of their customer base by increasing client promoters – those who really appreciate the advice and service they receive and are willing to promote their provider to others.
Source: Bain & Company
Michael Hall, President, Hall & Company
Case in Point
Since becoming a digital agency, our new business hit rate has increased from 30% to nearly 50%, and client retention has increased to 93%.
Not only are we closing new larger accounts, we’re building loyalty with our current client base.
Customer Self-Service Portals and Apps
Technology Needed to Get Started
Integrated into the management system, enables your agency to send individual text messages to policyholders. Also provides the ability to trigger mass messaging through system events, such as automated welcome emails or reminder notifications directly from reports for the purposes of marketing campaigns, storm alerts and more.
Text Messaging
Simplifies and expedites the signing of documents. Provides your agency’s customers with a fast and easy way to electronically sign contracts, applications and other documents anytime, anywhere from practically any device.
eSignature
