96% of agents surveyed use a management system as the indispensable foundation of their business to manage day-to-day operations.
Key Takeaway
2019 Digital Technology
Adoption Benchmarks
and Trends
4th Annual Applied Digital Agency Survey Findings
is the average for digital technology adoption at an independent agency in 2019.
96%
Management System:
The Indispensable Agency Engine
43%
30%
Switching between multiple, disparate systems can reduce staff productivity by as much as 30%.
Why It Matters
All of the above. Maintaining a single view of a customer across all lines of business, locations and roles within an agency will lead to more cross-sell opportunities, better customer retention and more productive employees.
The benefits of a single foundational management system include lower total cost of ownership, better business visibility, more standardized workflows and eliminating time spent managing and updating disparate systems.
All of the above
Operations across all roles
All agency locations
All lines of business
A single foundational management system can manage:
47%
Only 47% of agents surveyed have mobile access to management system information.
60%
60% of organizations focused on customer experience drive higher profitability.
Mobile:
Time to Mobile-ize
Why It Matters
Insurance consumers expect omnichannel service in real time via whatever channel they
choose. Likewise, staff require remote access to information and tools within the management
system to more effectively service clients and prospects.
Why It Matters
Through increased connectivity with insurers, agents have greater access to markets and
automated servicing, providing instant access to the latest client information at a moment’s
notice and when clients need it most.
1 hr
By using download services, agencies save at least one hour per employee per day.
91%
91% of agents surveyed receive download directly into the management system.
Insurer Connectivity:
The Ultimate Time Saver
25%
46%
80%
100%
What percentage of respondents are registered IVANS Exchange users:
80% are registered IVANS Exchange users.
Why It Matters
At the center of today’s fast-paced industry – is data. In this new environment, reliance
on outdated, manual reporting is no longer sufficient. Making the shift from being a
data-generating organization to one that is data-powered gives agencies a competitive edge
through enhanced decision making, insight discovery and process optimization.
23x
Data-driven organizations are 23x more likely to acquire customers, 6x as likely to retain customers, and 19x as likely to be profitable as a result.
23%
Only 23% of agents surveyed use data analytics applications to gain insights from their management system data.
Data Analytics:
The Underutilized Secret Weapon
Why It Matters
Hosting the applications that your agency relies on day in and day out in the cloud ensures
continuous business operations and secure data.
94%
94% of companies that suffer from a catastrophic data loss do not survive.
69%
69% of agents surveyed host software in the cloud.
Cloud:
The Business Continuity and
Data Security Go-To
United States
United Kingdom
Ireland
Canada
According to the survey, which region has the widest cloud adoption?
higher revenue per employee (RPE) is realized by complete digital agencies.
158%
Why Becoming a Digital Agency Matters
Download the Applied Digital Agency Annual Report to view the complete findings from this year’s survey.
The UK had the highest percentage for cloud adoption at 80%.
Source: Deloitte
Source: IVANS
Source: Gartner
Source: University of Texas
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Source: American Psychological Association
Source: Deloitte