Christmas is coming, come what may
Making the Most of 2020’s challenging Golden Quarter
We interviewed 2,000 adults to find out what drives UK shoppers in this rather unique Golden Quarter.
Despite the pandemic, people still want to shop and spend this Golden Quarter!
will spend the same as last year on gift shopping
50%
10%
43%
33%
will spend more than last year on gift shopping
of shoppers will start Christmas shopping earlier than usual this year
will be rushing to buy all their Christmas gifts without waiting for sale days
Consumers’ top concerns around online shopping:
worry about deliveries taking longer than normal this year
53%
worry about stock limitations or items being out of stock
46%
worry that deliveries may never arrive!
41%
Before the pandemic, 58% of consumers had used click and collect. During this Golden Quarter, around three quarters of shoppers say they'll probably or possibly use click and collect — either inside the store or at the curbside, whether or not lockdown restrictions are in force.
Why do consumers choose click and collect?
like the convenience
54%
want to save money on delivery costs
39%
want to know they've secured their goods
37%
want their goods faster than would be possible with delivery
33%
Even when stores are open or have reopened, click and collect remains some people's preference while the pandemic continues:
want to avoid going inside the store during busy times
48%
want to avoid going inside the store in order to maintain social distancing
42%
When stores are open, here are the top 5 Covid related concerns people have around shopping in store:
A crowded store
Long checkout queues
2.
Lack of social distancing measures
3.
Lack of hygiene measures
4.
Cluttered store that makes it hard to socially distance
5.
74%
69%
68%
62%
62%
One way to cut the checkout queues may be to take advantage of shoppers’ receptiveness to alternative ways to pay:
would use a self-service checkout
74%
would use a mobile card reader
53%
would use scan and go
51%
Stock management matters
If an item is out of stock on a sale day, 35% of shoppers will go elsewhere.
To keep pace with consumers ever changing shopping preferences, retailers should ensure they’re in a position to accelerate their digital and omnichannel transformation.
This independent research was carried out on behalf of Aptos by Coleman Parkes Research. They surveyed 2,000 consumers across the UK in September 2020.
Aptos is the largest provider of enterprise software focused exclusively on retail. Our cloud-based Singular Retail™ solutions are trusted by over 1,000 retail brands in over 65 countries. With industry-leading omnichannel commerce and merchandise lifecycle management solutions, we help retailers develop dynamic and responsive assortments, streamline operations and deliver integrated, seamless experiences… wherever shoppers choose to engage. More than 1,300 colleagues share our collective passion for engaging customers differently, and we are committed to developing relationships built on trust and tangible value by partnering with our clients to create agile retail enterprises that are built to thrive in an era of constant change.
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Gift items being out of stock will send 38% of shoppers to another retailer's store or website.
Online shoppers also care about items being out of stock — it's a top-three concern for 46% of them.
1.
This year’s Golden Quarter may prove to be the golden opportunity for retailers to get their business into shape, ready for whatever comes next!
