customer-story-stamhuis

Introduction

The What

The How

The future for mono

The why

The Why

Find out more

Make anything.

Accelerating design when time is money

Netherlands-based retail builders Stamhuis were facing a difficult challenge... In retail, the longer your store is closed, the more customers you lose.

New store layouts have to be turned around in a matter of days.

But store layout has a huge effect on customer behavior – and profits. Designers need to work within fixed design parameters And they need to explore all the options

– fast.

The Stamhuis team explored generative design to help them deliver a variety of design options at speed.

As part of a liquor store redesign the team created and reviewed...

designs which hit the brief.

Can you spot the optimum design?

This is correct!

Fast forward your design phase

This Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua.

This is incorrect!

This Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua.

Define and set parameters

Review generated designs

Evaluate and select

Customers get involved sooner

How generative design made it possible

1. Design team used their expertise to define and set parameters

Design parameters included: • Store size • Storage space • Counter position • Aisle space

“Generative Design is changing the way we design stores. Designer choices must be specified and measurable to make them applicable in a Generative Design study.”

Ko Bontje

Team Manager for BIM and Innovation, Stamhuis

How long do you think it took to design all 40?

A. 5 days B. 15 minutes C. 3 hours

2. Software generates 40 different design options for them to review

No design time wasted on repetitive tasks.

“Generative design is a tool to work with the designers and not intended to replace them at any time. So no jobs will be lost, but we can handle more projects and focus more on quality.”

Sander Segaar

BIM and Innovation Specialist, Stamhuis

Review generated designs

Evalutate and select

Customers get involved sooner

Define and set parameters

3. Designers evaluate to select the best designs

• Design expertise is used where it's most valuable • Designers have the data to measure performance and make better informed design decisions

“You actually get better results because it’s an educated design, and you can determine the outcome with fixed key performance indicators and consistency.”

Ron Rijkers

Team Manager for BIM and Innovation, Stamhuis

Define and set parameters

Evalutate and select

Customers get involved sooner

Review generated designs

4. Customers get involved sooner

• Share their key priorities and constraints when the script is being developed • Choose from a range of optimized designs which fit their brief

“Generative design is so new, […] we’re really trying to take customers step-by-step into this new world.”

Ron Rijkers

Team Manager for BIM and Innovation, Stamhuis

Define and set parameters

Review generated designs

Customers get involved sooner

Evalutate and select

In Generative Design, collaboration with customers is key. In order to get results more quickly, customers:

Generative design frees designers to make a bigger impact

Stamhuis’ generative design experiment well and truly paid off. The design team has seen all kinds of benefits and they can now:

Save time on design iterations

With no reduction in quality or design expertise.

Deliver better results

They now dedicate more time to making strategic decisions and optimizing construction.

Improve customer relationships

Thanks to a more collaborative process which gives customers more options faster.

Get the edge over competitors

With faster turnaround times and lower design costs.

“Designers realize what an advantage Generative Design will be to their work.”

Ko Bontje

Team Manager for BIM and Innovation, Stamhuis

Read more about GENERATIVE DESIGN

> Click here to learn more

Find out more about Generative Design

/year

$2,965

Powerful BIM and CAD tools for designers, engineers, and contractors, including Revit, AutoCAD, Civil 3D and more.

Try our Collection

FinD out More

Explore and learn more about generative design for Architecture, Engineering & Construction.

Storage-to-shop ratio: 33% Vendor visibility: 95% Number of shelves: 34

Design A

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum.

The design options have different strengths and tradeoffs. Explore them to see which was optimum for the liquor store redesign.

Select this option

Storage-to-shop ratio: 25% Vendor visibility: 98% Number of shelves: 37

Select this option

Design B

How generative design made it possible

This is correct!

This is incorrect!

Storage-to-shop ratio: 25% Vendor visibility: 97% Number of shelves: 37

Select this option

Design C

Storage-to-shop-ratio: 25% Vendor visibility: 98% Number of shelves: 38

Select this option

Design D

Storage-to-shop ratio: 22% Vendor visibility: 98% Number of shelves: 40

Select this option

Design E

Storage-to-shop ratio: 25% Vendor visibility: 98% Number of shelves: 37

Select this option

Design F

• 22-78% store-to-warehouse ratio • 40 shelving units • 98% vendor visibility

Featuring the best store-to-warehouse ratio, space for all the furniture and storage required, plus an additional two units, and the best waiting area, this layout meets the given criteria the best.

This layout is the least effective at meeting the criteria set out for the project. Only the required furniture can be included and there’s no space for additional shelving units. Also, vendor visibility is lower, store-to-warehouse ratio isn’t quite as strong and fewer shelves are included.

• 25-75% store-to-warehouse ratio • 37 shelving units • 95% vendor visibility

View best design

This is incorrect!

Similarly to Design F, while being a good design, this layout does not meet the criteria as effectively as Design E. It does ensure enough space for all the required furniture, plus two additional units, and vendor visibility is still great. However, store-to-warehouse ratio isn’t quite as strong and fewer shelves are included.

View best design

• 25-75% store-to-warehouse ratio • 37 shelving units • 98% vendor visibility

This is incorrect!

This layout does not meet the criteria as effectively as the other designs, in particular Design E. It does ensure enough space for all the required furniture, plus two additional units. However, vendor visibility and store-to-warehouse ratio aren’t as strong and fewer shelves are included.

View best design

• 25-75% store-to-warehouse ratio • 37 shelving units • 97% vendor visibility

This is incorrect!

While being a good design, this layout does not meet the criteria as effectively as Design E. It does ensure enough space for all the required furniture, plus one additional unit, and vendor visibility is still great. However, store-to-warehouse ratio isn’t quite as strong and fewer shelves are included.

View best design

• 25-75% store-to-warehouse ratio • 38 shelving units • 98% vendor visibility

This is incorrect!

Similarly to Design B, while being a good design, this layout does not meet the criteria as effectively as Design E. It does ensure enough space for all the required furniture, plus two additional units, and vendor visibility is still great. However, store-to-warehouse ratio isn’t quite as strong and fewer shelves are included.

View best design

• 25-75% store-to-warehouse ratio • 37 shelving units • 98% vendor visibility

Introduction

The what

The how

Find out more

The why