Introduction
Introduction
The What
The What
The How
The How
The future for mono
The why
The Why
Find out more
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Make anything.
Accelerating design
when time is money
Netherlands-based retail builders Stamhuis were facing a difficult challenge... In retail, the longer your store is closed, the more customers you lose.
New store layouts have to be turned around
in a matter of days.
But store layout has a huge effect on customer behavior – and profits. Designers need to work within fixed design parameters
And they need to explore all the options
– fast.
The Stamhuis team explored generative design to help them deliver a variety of design options at speed.
As part of a liquor store redesign
the team created and reviewed...
designs which hit the brief.
Can you spot the optimum design?
This is correct!
Fast forward your design phase
40
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This is incorrect!
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Define and set parameters
Review generated designs
Evaluate and select
Customers get involved sooner
How generative design
made it possible
1. Design team used their expertise
to define and set parameters
Design parameters included:
• Store size
• Storage space
• Counter position
• Aisle space
“Generative Design is changing the way we design stores. Designer choices must be specified and measurable to make them applicable in a Generative Design study.”
Ko Bontje
Team Manager for BIM and Innovation, Stamhuis
How long do you think it took to design all 40?
A. 5 days
B. 15 minutes
C. 3 hours
2. Software generates 40 different design options for them to review
No design time wasted on repetitive tasks.
“Generative design is a tool to work with the designers and not intended to replace them at any time. So no jobs will be lost, but we can handle more projects and focus more on quality.”
Sander Segaar
BIM and Innovation Specialist, Stamhuis
Review generated designs
Evalutate and select
Customers get involved sooner
Define and set parameters
3. Designers evaluate to select
the best designs
• Design expertise is used where it's most
valuable
• Designers have the data to measure
performance and make better informed
design decisions
“You actually get better results because it’s an educated design, and you can determine the outcome with fixed key performance indicators and consistency.”
Ron Rijkers
Team Manager for BIM and Innovation, Stamhuis
Define and set parameters
Evalutate and select
Customers get involved sooner
Review generated designs
4. Customers get involved sooner
• Share their key priorities and constraints
when the script is being developed
• Choose from a range of optimized designs
which fit their brief
“Generative design is so new, […] we’re really trying to take customers step-by-step into this new world.”
Ron Rijkers
Team Manager for BIM and Innovation, Stamhuis
Define and set parameters
Review generated designs
Customers get involved sooner
Evalutate and select
In Generative Design, collaboration with customers is key. In order to get results more quickly, customers:
Generative design frees designers to make a bigger impact
Stamhuis’ generative design experiment well and truly paid off. The design team has seen all kinds of benefits and they can now:
Save time on design iterations
With no reduction in quality or design expertise.
Deliver better results
They now dedicate more time to making strategic decisions and optimizing construction.
Improve customer relationships
Thanks to a more collaborative process which gives customers more options faster.
Get the edge over competitors
With faster turnaround times and lower design costs.
“Designers realize what an advantage Generative Design will be to their work.”
Ko Bontje
Team Manager for BIM and Innovation, Stamhuis
Read more about GENERATIVE DESIGN
> Click here to learn more
Find out more about
Generative Design
/year
$2,965
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FinD out More
Explore and learn more about generative design for Architecture, Engineering & Construction.
Storage-to-shop ratio: 33%
Vendor visibility: 95%
Number of shelves: 34
Design A
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The design options have different strengths and tradeoffs. Explore them to see which was optimum for the liquor store redesign.
Select this option
Storage-to-shop ratio: 25%
Vendor visibility: 98%
Number of shelves: 37
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Select this option
Design B
How generative design
made it possible
This is correct!
This is incorrect!
Storage-to-shop ratio: 25%
Vendor visibility: 97%
Number of shelves: 37
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Select this option
Design C
Storage-to-shop-ratio: 25%
Vendor visibility: 98%
Number of shelves: 38
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Select this option
Design D
Storage-to-shop ratio: 22%
Vendor visibility: 98%
Number of shelves: 40
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Select this option
Design E
Storage-to-shop ratio: 25%
Vendor visibility: 98%
Number of shelves: 37
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Select this option
Design F
• 22-78% store-to-warehouse ratio
• 40 shelving units
• 98% vendor visibility
Featuring the best store-to-warehouse ratio, space for all the furniture and storage required, plus an additional two units, and the best waiting area, this layout meets the given criteria the best.
This layout is the least effective at meeting the criteria set out for the project. Only the required furniture can be included and there’s no space for additional shelving units. Also, vendor visibility is lower, store-to-warehouse ratio isn’t quite as strong and fewer shelves are included.
• 25-75% store-to-warehouse ratio
• 37 shelving units
• 95% vendor visibility
View best design
This is incorrect!
Similarly to Design F, while being a good design, this layout does not meet the criteria as effectively as Design E. It does ensure enough space for all the required furniture, plus two additional units, and vendor visibility is still great. However, store-to-warehouse ratio isn’t quite as strong and fewer shelves are included.
View best design
• 25-75% store-to-warehouse ratio
• 37 shelving units
• 98% vendor visibility
This is incorrect!
This layout does not meet the criteria as effectively as the other designs, in particular Design E. It does ensure enough space for all the required furniture, plus two additional units. However, vendor visibility and store-to-warehouse ratio aren’t as strong and fewer shelves are included.
View best design
• 25-75% store-to-warehouse ratio
• 37 shelving units
• 97% vendor visibility
This is incorrect!
While being a good design, this layout does not meet the criteria as effectively as Design E. It does ensure enough space for all the required furniture, plus one additional unit, and vendor visibility is still great. However, store-to-warehouse ratio isn’t quite as strong and fewer shelves are included.
View best design
• 25-75% store-to-warehouse ratio
• 38 shelving units
• 98% vendor visibility
This is incorrect!
Similarly to Design B, while being a good design, this layout does not meet the criteria as effectively as Design E. It does ensure enough space for all the required furniture, plus two additional units, and vendor visibility is still great. However, store-to-warehouse ratio isn’t quite as strong and fewer shelves are included.
View best design
• 25-75% store-to-warehouse ratio
• 37 shelving units
• 98% vendor visibility
Introduction
The what
The how
Find out more
The why