Atma.io

A platform that unlocks the power of connected products by assigning unique digital IDs to everyday items, providing unparalleled end-to-end transparency by tracking, storing and managing all the events associated with each individual product — from source to consumer and beyond to enable circularity.

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We integrated atma.io’s connected product cloud into our Infinite Play initiative to scale our ability to buy-back products and give them a second life. The program has been the first of many use cases we look to enable with atma.io and Avery Dennison to achieve our connected product vision and our sustainability goals.

Press release

Powering sustainability and circularity with connected products – featuring adidas, atma.io and GreenBiz

Insights shared by David Quass from adidas, and Max Winograd from atma.io during the GreenBiz webinar. Moderated by Joel Makower, from GreenBiz Group, the discussion focuses on how brands are transforming the way consumers interact with their products, to create engaging experiences, drive sustainability and circularity, and provide end-to-end supply chain traceability.

Watch the webinar recording

Read how brands are leveraging connected product platforms to power sustainability and circularity

This article by David Quass and Max Winograd highlights how effective connected product platforms are creating a granular view of the supply chain, providing item-level visibility and transparency, facilitating sustainability goals and enabling circularity.

Read the article

Unlocking the power of end-to-end digital transformation

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Access to a global network of over

factory service and sales support experts

5000

physical items managed on atma.io

new items added per second connected to atma.io

300

David Quass

A partner to every industry

Beauty

Food and Beverage

Apparel

Pharma and Healthcare

An ecosystem of connected product possibilities

Global Director, Brand Sustainability, adidas

We're thrilled to partner with these organizations, all of whom are committed to advancing transparency and sustainability.

Jason Kibbey

CEO, Higg

PRESS RELEASE

Combat product counterfeits and protect your brand equity: Enable different stakeholders in the supply chain to easily and securely authenticate your products along its journey all the way to the consumer.

Connecting everyone to Priceless possibilities.

Take advantage of the scalability, reliability and agility of the Azure cloud computing platform.

Leverage Blockchain to make supply chains more transparent, efficient, and collaborative.

Connect everything with battery-free Bluetooth® tags.

Create dynamic, personalized mobile consumer experiences at scale.

Address the unique challenges of food supply chains that serve restaurants, grocery and convenience stores.

SharpEnd is the leading global connected packaging agency across CPG, beauty, fashion and drinks.

An enterprise-grade public distributed ledger for fast, fair, and secure applications.

Blockchain-powered product authentication and supply chain traceability.

Ultra-low-cost, flexible RFID that enables the Internet of Everything.

Leading research and diagnostics industry partner providing specimen identification, tracking and tracing solutions.

Unlock the digital identity already built into your products.

Automatic identification for the global supply chain.

Capture a world of information.

Branded recommerce with connected products.

Boost your compliance with secure digital identity and provenance solutions.

Keep control of how and where your products are sold: By giving every product a unique digital ID, you gain increased visibility across your supply chain and can manage distribution channels more effectively to protect your brand and profits.

Your products as a digital platform: Enable your consumers to interact and connect with your products directly. Targeted, context-dependent and personalized experiences let your products speak for themselves and establish a direct communication channel with the consumer.

Empower your consumers to contribute to the circular economy: Enable effortless returns so that products are recycled or resold efficiently.

Turn provenance data into a competitive advantage: Collect and share information about where and how your products are made and what they are made of. By giving each individual item a unique digital ID, you will be able to provide the origin assurance that today’s consumers expect.

Know where each individual product is — from source to consumer: Capture the full chain of custody along the supply chain and get real-time insights into the flow of products.

Establish a single point of truth that you can trust: Accurate and up-to-date information about stock levels in all your locations is paramount to having the right product at the right time in front of consumers.

Efficiently tackle the logistics of perishable goods: A unique digital ID for every product enables you to keep track of each individual item — when it was produced, and when it is going to approach its “Best-Before” or “Use-By” date. This puts you back in control and lets you manage your products in a highly efficient way.

Make managing products a breeze: Connect fast, efficient, and accurate stock management processes with an end-to-end unique digital ID. From receiving over replenishment to write-offs, digital IDs will help you to unlock efficient operations in your retail environment and create customer delight.

Connect accurate, efficient, and even personalized fulfillment from your DCs with an end-to-end unique digital ID. Transform your receiving, picking and shipping processes and make sure that each customer gets exactly what she or he wants, no matter if it’s a retail store, wholesale partner or an end consumer.

Bring transparency and accuracy in manufacturing processes to the next level: Get real-time insights into how products are being manufactured and ensure that shipments accurately reflect the original order.

Connect sensors that monitor a product for issues like temperature, humidity, weight, etc. with a product’s item-level track-and-trace history to map the end-to-end status of a product’s condition and receive real-time alerts if a condition is outside of acceptable parameters. This more granular level of condition visibility and real-time notification enables faster reaction times and more accurate resolution.

Product authentication

Anti-diversion

Consumer / product interaction

Circularity

Product birth certificate

Traceability

Inventory accuracy

Expiry date management

Store operational excellence

Distribution Center (DC) operational excellence

Supplier operational excellence

Real-time Item-level Monitoring

Hover on the icons to reveal the use cases

16+ billion

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The world's leading connected product cloud

And many more…

Infor Nexus™ is the world’s leading multi-enterprise supply chain network.

The sustainability insights platform for consumer goods businesses.

newsletter

We have the widest suite of use cases in the market, covering the true end-to-end supply chain journey from raw materials to the consumer — and all the way back.

Automotive

Footwear

Logistics

Wine and Spirits

A new era for connected products

At Avery Dennison, we believe in a future where every physical item will have a unique digital identity. A future where our world is better connected. A future of potential and possibility, with the Internet of Things bringing benefits to our daily lives. Flexible and agile, atma.io is “built on the shoulders of giants,” benefiting from Avery Dennison’s Fortune 500 global footprint, pioneering research and development, expertise and reliability. This approach enables us to combine the best of two worlds: Be nimble, and leverage the scale and staying power of a global corporation.

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Job opportunities

Senior Solutions Engineer

Zagreb, Croatia

Senior Solutions Engineer

Graz, Austria

CUSTOMER SUCCESS MANAGER

Oegstgeest, Netherlands

Senior Cloud Software Developer

Zagreb, Croatia

Senior Cloud Software Developer

Graz, Austria

Cloud Software Developer

Zagreb, Croatia

AGILE COACH

Zagreb, Croatia

Cloud Software Developer

Graz, Austria

Job opportunities

Senior Solutions Engineer

Zagreb, Croatia

Senior Solutions Engineer

Graz, Austria

CUSTOMER SUCCESS MANAGER, atma.io

Oegstgeest, Netherlands

Senior Cloud Software Developer

Zagreb, Croatia

Senior Cloud Software Developer

Graz, Austria

Cloud Software Developer

Zagreb, Croatia

AGILE COACH

Zagreb, Croatia

Graz, Austria

Cloud Software Developer

We're looking for experienced Senior Solutions Engineers to provide pre-sales support and consulting for our rapidly-growing customer base. A Senior Solutions Engineer is responsible for kickstarting the technical conversations...

read more to apply

Avery Dennison is seeking a strategic, driven, and analytical Customer Success Manager (CSM). This person will be focused on delivering best-in-class customer experiences, resulting in high product engagement from the customer...

read more to apply

In this is very versatile role as Senior Cloud Software Developer, we are looking for a fresh, and agile mind to join our high performing engineering team in Zagreb (Croatia).

read more to apply

In this is very versatile role as Senior Cloud Software Developer, we are looking for a fresh, and agile mind to join our high performing engineering team in Graz (Austria).

read more to apply

In this is very versatile role as Cloud Software Developer, we are looking for a fresh, and agile mind to join our high performing engineering team in Zagreb (Croatia).

read more to apply

In this newly created, diverse role of high impact we are hiring an energized, tenacious and highly driven Content Marketing Manager - Connected Product Cloud to join our Avery Dennison Digital ID business (atma.io) based in London.

read more to apply

In this is very versatile role as Cloud Software Developer, we are looking for a fresh, and agile mind to join our high performing engineering team in Graz (Austria).

read more to apply

Senior UI/UX Designer

Zagreb, Croatia

Senior UI/UX Designer

Graz, Austria

About atma.io

atma is Sanskrit for "soul". Avery Dennison’s vision is that every product should have a unique digital ID or "soul" that persists throughout the value chain and enables all stakeholders to see the true self (or atma) of the product. Avery Dennison launched the atma.io venture and its connected product cloud to serve as the foundation for sustainable, trusted connections between every item, every company, and every person. atma.io™ is a trademark of Avery Dennison.

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About Avery Dennison

Avery Dennison is a global materials science company specializing in the design and manufacture of a wide variety of labeling and functional materials, graphic applications, radio frequency identification (RFID) solutions and digital ID technologies, serving a broad range of industries in nearly every market. With our unique combination of materials expertise, innovative, end-to-end technologies and global capacity for supporting customers, our digital ID technology division Avery Dennison Smartrac is partnering with companies across multiple industries (from food and apparel to beauty, logistics and pharmaceutical), introducing transformative benefits through connecting the physical and digital worlds.

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About atma.io

About Avery Dennison

Learn more

About atma.io

About Avery Dennison

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Senior UI/UX Designer

Zagreb, Croatia

Senior UI/UX Designer

Graz, Austria

As a Senior UI/UX designer in the atma.io team you will have a significant impact on our growing atma.io platform. You will be leading the design direction for the product features across web-based and mobile applications...

read more to apply

Senior UI/UX Designer

Zagreb, Croatia

Senior UI/UX Designer

Graz, Austria

read more to apply

Advancing traceability and sustainability across industries by teaming up with Higg

atma.io’s item-level food traceability solution is a winner of the U.S. Food and Drug Administration (FDA) “New Era of Smarter Food Safety Low- or No-Cost Tech-Enabled Traceability Challenge”, in partnership with Mastercard.

Acknowledged for leadership and innovation in supply chain traceability

We're thrilled to partner with these organizations, all of whom are committed to advancing transparency and sustainability.

Acknowledged for leadership and innovation in supply chain traceability

We're thrilled to partner with these organizations, all of whom are committed to advancing transparency and sustainability.

apparel brands use atma.io

6 top 20

of the

quick service restaurants (QSRs) use atma.io

of the

4 top 10

new items added per second connected to atma.io

6 top 20

apparel brands use atma.io

of the

4 top 10

apparel brands use atma.io

6 top 20

of the

quick service restaurants (QSRs) use atma.io

of the

4 top 10