Methodology
The survey was conducted in October 2023 and the findings of this report are based on the views of 12,000 consumers in 12 markets across Europe and Asia. The sample collected is nationally representative of age and gender within each country. This is the second wave of our study following the initial survey in 2021. This allowed us to make comparisons and identify where and how views may have shifted over the last couple years.
12,000
individuals
12
countries
