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Atlassian joined forces with Williams Racing in 2025 to help fuel the team’s return to the front of the grid — not just as a sponsor, but as a true collaborator in how the team works.

Their partnership reflects a shared DNA — scrappy beginnings, bold ambition and a track record of building world-class teams against the odds.

Frank Williams and Patrick Head begin working from a converted carpet warehouse, driven by a shared passion for racing.

Two university friends in Sydney with credit card debt and a dream. Jira 1.0 was born.

1977

2002

The Spark

Don’t stop believing. Both stories started with nothing but vision and a determination to succeed.

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williams

As a small independent team competing against legacy teams, they pushed every limit just to get the car on the grid.

The Struggle

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Grit under pressure isn’t just survival — it’s what builds the foundation for long-term success.

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In the early days, the struggle was real. It was all-nighters, relentless product testing, and tough decisions — all driven by a mission to help teams work better together.

atlassian

WILLIAMS

First F1 win in 1979 — proof that Williams could compete with the best of the best.

A big win came in — a purchase order from American Airlines! Scott and Mike hadn’t even made a sales pitch.

1979

2009

The first big win drove both teams to keep dreaming.

The Breakthrough

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atlassian

Winning Constructors’ Championships through the 1980s and 90s, cementing their place in F1 history.

The Climb

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Success built on relentless refinement and teamwork. Great teams are made, not born.

atlassian

Expanding product suite and growing a global customer base.

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williams

Navigating an evolving tech landscape, committing to the cloud and pioneering new ways of working.

The Test

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Resilience in adversity — proving that survival is not the end goal, transformation is.

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atlassian

Facing tough seasons, financial challenges and changing ownership.

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FINISH

Two teams that are united as Atlassian Williams Racing — leveraging Atlassian tools to fuel smarter collaboration and get back to the front of the pack.

2025

Shared determination meets shared vision — Atlassian and Williams are racing forward, together.

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