MEssaging
Cost of Living
Shopping Habits
2023
Christmas Insights
Consumers want to see humour and traditional values in Christmas advertisements
Christmas Adverts
Highlight price
Personalisation is key
Cavai gives an opportunity to tailor the promotion to each individual viewer with a live chat walking through to a bespoke product recommendation
Consumers now expect instead of want to see relatable advertising
Personalised recommendations
Learning and Recommendations
HOWEVER
Consumers’ key priority is cutting on back day-to-day spending
Consumer priorities
1/3 of respondents say nothing is going to change
Film at home
Almost 50% of people are planning on watching festive films this holiday season
We will be staying in more this winter
In 2022 the british public spent £8.71 billion
Black friday 2023 will be an unmissable opportunity
Capture the Black Friday Shopper and the early planner
Start awareness campaigns in September
Messaging
Serious
4%
Escapism
14%
Emotional
16%
Traditional values
39%
Humour
42%
Nearly 50% of Christmas shoppers bought more gifts on discount than they usually do
26.5% of people want brands to support charities
29% Of Brits want ads that allow them to virtually interact with a product
43% Of UK shoppers say personalised recommendations are extremely helpful
35% Ads that change depending on consumer behaviour are the most effective
Azerion Insights can help you overcome these challenges
Most of us will still be feeling the pinch
Reasons for using a streaming service
Baking and cooking with family and friends were also popular ways to celebrate
1/4 of people are looking to host a small gathering
Show range of content available to keep viewers engaged
Christmas Food Shop
Gift Spending
In order to shorten the purchase funnel use Playrcart - Playrcart allows you to compress the brand journey from attention to transaction in a brand safe, frictionless and compliant premium environment
In store is still the go-to for the majority of shoppers
Where are people shopping?
78% of Black Friday shoppers say they prefer to be cautious about their spending
UK consumers start saving a month before the Black Friday sales so they can make the most of saving on full-price items
33% of people buys gifts and presents during black friday weekend
November 24th Black Friday
Focus messaging on last minute buying and convenience
December
In the lead up to Black Friday swap your messaging to highlight your deals and promotions
November
Remain top of mind with awareness / brand related activities
September / October
See more
Baby Boomers
are most likely to spend less on presents whilst also being more likely to indulge on food
Millenials and Gen X
1/4 are going to start shopping earlier this year to spread the costs
Gen Z
35% are saving up for Christmas and are also the generation most likely to buy second hand gifts
•
29% only do one big shop for Christmas food 29% will be doing top-up shops Only 6% of Brits think they will be spending more on Christmas food this year
The majority of respondents are planning on spending more than £200 on gifting this Christmas The most popular response was over £300 Gift budgets have remained similar to 2022
Use a mix of mobile and desktop formats
Focus on light-hearted and fun themes in creatives
Show shoppers their nearest store to incentivise in-store visits
Switch messaging to promote discounts and offers in the run-up to Black Friday
Start Christmas campaigns early to target shoppers spreading the cost
Highlight price to attract budget-conscious shoppers
1/4
of 40 - 59 yr olds are looking to buy premium food brands this christmas
35%
of people believe that Christmas is a time for indulging
43%
Focus on essential spending
46%
have been cutting down on eating out
Will be spending less on food
21%
Will be spending less on presents
34%
42% of Brits want to see ‘humorous’ Christmas adverts, while only 4% wanted to see ‘serious’ adverts.
69% of shoppers are going in-store for Christmas shopping, up 6% on last year
78% of Black Friday shoppers prefer to be conscious about their spending
44% of UK shoppers are starting their Christmas shopping before September, with 20% shopping throughout the year
34% of people will be spending less on presents this year and 21% will be spending less on their Christmas food shop
63% 2022
In store
69%
32% 2022
25%
50% 2022
Mobile
45% 2022
Desktop
(via web)
(via app)
12% of shoppers will also be more eco-conscious this christmas
Please view on desktop
