Copyright © Azerion 2022 - Privacy Policy
Via Azerions global Integration with Oracle, and their
contextual Intelligence tool (formerly Grapeshot) we can offer:
Best in class Contextual targeting
Page level semantic targeting - allowing marketers to deliver advertising aligned with the content on the page - such as sport, fashion, home, travel, shopping, tech, science, etc. We can also create custom keyword segments
Best in class Sentiment targeting
Capitalize on the tone of a specific piece of content with sentiment targeting. Align your campaign with content written to elicit a particular feeling from the reader, such as positive, negative, happy, sad, love, curiousness, or numerous other categories.
First Party Data
Via Azerion’s 16.000+ casual online games we have access to 10m first party data points in the UK - such as age, gender, demo, in market, behavior, interests etc.
Managed Service via our Award
Winning Team
Programmatic Buys Options via
Azerion’s Proprietary SSP
Barter Friendly
Guaranteed Outcomes: Azerion can
guarantee any video KPI. For example:
100% viewability, 100% audibility,
completed views, guaranteed
frequencies, AVOC Scores etc.
All outcomes are individually monitored
and billed off the clients 3rd party ad
verification partner (MOAT, IAS, DV, etc.)
Via our award winning Studio we can supercharge
your video creative to make it:
Source - IAB UK, May 2022
Delivering best in class
Offering a very clear and unique value exchange - where the user can choose
to view a video creative to completion in exchange for a reward — such as
watching a video to get an extra life in a game, to read a news article, or access Wi-Fi.
These ad experiences deliver a very attentive and engaged audience experience.
Sitting seamlessly within a publisher's content, outstream auto plays in
a large video player whenever a user navigates to it within an article.
Allowing advertisers to effectively reach an attentive audience via an organic
and native content experience.
Is video creative that runs before the user's desired content - and is
especially effective at driving brand awareness, brand engagement,
brand favorability, and purchase intent.
Offering Brand Safe & Fraud Free Video Supply
Brand Safe: Azerion Apply MOAT brand safety segments to all buys -
ensuring a brand safe ad experience
Fraud Free: Azerion apply HUMAN tech to all buys - ensuring a fraud
free ad experience
With Delivery Across Premium Publishers:
Mass Scale: Via Azerion’s proprietary SSP we have access to c5b
video ad requests a week
Premium Supply: with over 5,000 publishers integrated into our SSP - including
49 of the top 50 Comscore publishers we ensure access to premium content
and audiences
Walled Gardens: We only work to a pre agreed inclusion lists - ensuring
the client has full visibility on where there creative is running
Via our award winning Studio we can supercharge
your video creative to make it:
Managed Service via our
Award Winning Team
Programmatic Buys Options
via Azerion’s Proprietary SSP
Barter Friendly
Guaranteed Outcomes: Azerion can
guarantee any video KPI. For example:
100% viewability, 100% audibility,
completed views, guaranteed
frequencies, AVOC Scores etc.
All outcomes are individually monitored
and billed off the clients 3rd party ad
verification partner (MOAT, IAS, DV, etc.)
Via Azerions global Integration with Oracle, and their
contextual Intelligence tool (formerly Grapeshot) we can offer:
Best in class
Contextual targeting
Page level semantic targeting - allowing marketers to deliver
advertising aligned with the
content on the page - such as sport, fashion, home, travel,
shopping, tech, science, etc. We can also create custom
keyword segments
Best in class
Sentiment targeting
Capitalize on the tone of a
specific piece of content with
sentiment targeting. Align your campaign with content written to elicit a particular feeling from the reader, such as positive, negative, happy, sad, love, curiousness, or numerous other categories.
First Party Data
Via Azerion’s 16.000+ casual online games we have access to 10m first party data points in the UK - such as age, gender, demo, in market, behavior, interests etc.
Best in class
Contextual targeting
Page level semantic targeting -
allowing marketers to deliver
advertising aligned with the content on the page - such as sport, fashion, home, travel, shopping, tech, science, etc. We can also create custom
keyword segments
Best in class
Sentiment targeting
Capitalize on the tone of a
specific piece of content with sentiment targeting. Align your campaign with
content written to elicit a particular
feeling from the reader, such as positive, negative, happy, sad, love, curiousness, or numerous other categories.
First Party Data
Via Azerion’s 16.000+ casual online games we have access to 10m first party data points in the UK - such as age, gender, demo, in market, behavior, interests etc.
Best In Class Contextual Targeting
Page level semantic targeting - allowing marketers to deliver advertising aligned with the content on the page - such as sport, fashion, home, travel, shopping, tech, science, etc.
We can also create custom keyword segments
Best In Class Sentiment Targeting
Capitalize on the tone of a specific piece of content with sentiment targeting. Align your campaign with content written to elicit a particular feeling from the reader, such as positive, negative, happy, sad, love,
curiousness, or numerous other categories.
Via the Azerion Datasphere
For all your granular targeting needs utilised through Search, Share, Social and Browse.
Offering Brand Safe & Fraud Free Video Supply
Azerion Apply Oracle (MOAT) brand safety segments to all buys - ensuring a brand safe and fraud
free ad experience
With Delivery Across Premium Publishers:
Mass Scale: Via Azerion’s proprietary SSP we have access to c5b
video ad requests a week
Premium Supply: with over 5,000 publishers integrated into our SSP - including
49 of the top 50 Comscore publishers we ensure access to premium content
and audiences
Walled Gardens: We only work to a pre agreed inclusion lists - ensuring
the client has full visibility on where there creative is running
Delivering best in class
Offering a very clear and unique value exchange - where the user can choose
to view a video creative to completion in exchange for a reward — such as
watching a video to get an extra life in a game, to read a news article, or access Wi-Fi.
These ad experiences deliver a very attentive and engaged audience experience.
Sitting seamlessly within a publisher's content, outstream auto plays in
a large video player whenever a user navigates to it within an article.
Allowing advertisers to effectively reach an attentive audience via an organic
and native content experience.
Is video creative that runs before the user's desired content - and is
especially effective at driving brand awareness, brand engagement,
brand favorability, and purchase intent.
Source - IAB UK, May 2022
Copyright © Azerion 2022 - Privacy Policy
Offering a very clear and unique value exchange - where the user can choose
to view a video creative to completion in exchange for a reward — such as
watching a video to get an extra life in a game, to read a news article, or access Wi-Fi.
These ad experiences deliver a very attentive and engaged audience experience.
Top Roll is our proprietary outstream video format. It offers a seamless and intuitive video experience for users.
Is video creative that runs before the user's desired content - and is especially effective at driving brand awareness, brand engagement, brand favorability, and purchase intent.
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