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1. Opens Nubank account
of Nu’s Brazilian users have made it their primary account
60%
Digital account allows her to save money, earn interest and withdraw cash from ATMs
01/07
2. Activates money movements
of customers’ first or second add-on is a money-movement service
100%
Options include Pix, a facility that lets her make instant, fee-free money transfers
02/07
3. Sets up Caixinhas
of customers use Caixinhas as their first Nubank savings product
Tool lets her organise savings into ‘money boxes’ for different goals
03/07
4. Takes out personal loan
loan portfolio’s total value, 47% up on the previous year*
App lets her easily apply for a ‘free’ credit card and borrow against wages
04/07
5. Adds insurance
active insurance policies in Brazil
>2 million
Signs up for life insurance, including hospital cover, and protects her phone
05/07
6. Makes first investments
typically taken by users to adopt ‘advanced’ products after joining
1.5yrs
Buys stocks and bonds via the app without brokerage fees
06/07
7. Sets up a business
micro, small and medium-sized business customers
>4.5 million
Opens a Nubank PJ corporate account and applies for a Working Capital loan to meet daily cash needs
07/07
93%
$20.9bn
Click on the numbers to follow the steps