Click on the numbers to follow the steps
93%
3. Sets up Caixinhas
Tool lets her organise savings into ‘money boxes’ for different goals
of customers use Caixinhas as their first Nubank savings product
03/07
>2 million
5. Adds insurance
Signs up for life insurance, including hospital cover, and protects her phone
active insurance policies in Brazil
05/07
>4.5 million
7. Sets up a business
Opens a Nubank PJ corporate account and applies for a Working Capital loan to meet daily cash needs
micro, small and medium-sized business customers
07/07
1.5yrs
6. Makes first investments
Buys stocks and bonds via the app without brokerage fees
typically taken by users to adopt ‘advanced’ products after joining
06/07
$20.9bn
4. Takes out personal loan
App lets her easily apply for a ‘free’ credit card and borrow against wages
loan portfolio’s total value, 47% up on the previous year*
04/07
100%
2. Activates money movements
Options include Pix, a facility that lets her make instant, fee-free money transfers
of customers’ first or second add-on is a money-movement service
02/07
60%
1. Opens Nubank account
Digital account allows her to save money, earn interest and withdraw cash from ATMs
of Nu’s Brazilian users have made it their primary account
01/07