Generative AI exposure
by industry
by function
50%
40
30
20
10
0
Management, finance, ops
40%
Legal
37%
37%
Research
36%
Marketing and PR
32%
Administrative
31%
Sales and customer service
29%
Supply chain
13%
Manufacturing
8%
by industry
by function
Leisure and restaurants
27%
Retail
29%
Construction
30%
Mining and
oil and gas
31%
Transportation
31%
Other
services
32%
Arts, entertainment, and recreation
32%
Manufacturing and engineering
35%
Healthcare
and social assistance
33%
Real estate
36%
Finance
36%
Wholesale trade
37%
36%
Education services
38%
Agriculture
39%
Administrative services
40%
Information (incl. media and telecom)
40%
Professional services
41%
IT
Note: Percentages based on preliminary estimates from economists and multiple studies
Source: Eisfeldt, Andrea L, et al. “Generative AI and Firm Values.” National Bureau of Economic Research, May 2023.
Source: GitHub; IBM; Goldman Sachs; OpenAI research; Accenture; NBER; Bain analysis
Estimated percentage of labor time that can be automated using generative AI
Knowledge-based roles will see the greatest leap in productivity from generative AI
Note: Percentages based on preliminary estimates from economists and multiple studies
Source: Bain analysis of aggregate sources including GitHub, IBM, Goldman Sachs, OpenAI research, Accenture, and NBER
Note: Percentages based on preliminary estimates from economists and multiple studies
Source: Eisfeldt, Andrea L, et al. “Generative AI and Firm Values.” National Bureau of Economic Research, May 2023