Source: Bain & Company interviews with BNPL providers
Customer shopping online, on BNPL app, or offline selects items
Step 1
Customer goes to checkout
and chooses BNPL
Step 2
Total to pay:
£60.00
Pay with:
Credit/debit card
Digital wallet
Buy now, pay later
Customer logs in or registers with BNPL provider (unless already logged in)
Step 3
Email
Password
Log in
Customer is approved for BNPL,
is shown terms of purchase,
and agrees to payment plan
Step 4
Approved for buy now, pay later
Pay in 3 £20 instalments
Approved for
buy now, pay later
Pay in 3 £20 installments
Complete
purchase
Note: This is a credit product and…
Customer is prompted to
make repayments before
each installment is due
Step 6
Customer receives goods
Step 5
£20 payment
due tomorrow
Customer makes repayments
until purchase price fully repaid
Step 7
Repayments complete
Figure 1
A sample customer journey using buy now, pay later