Consolidated
Mixed
Point solution
A single agency team for all work or a single team for each main function divided between two shops
Bundles work for one main function (creative or media), with point solutions for the other functions
Divides work across point solutions for creative and media activities
Social assigmnents
Social agency of record
Social assignments
Social agency of record
Digital agency of record
Digital agency of record
Content assignments
Content assignments
Brand name agency
of record
Bespoke creative
Pros
Pros
Pros
Cons
Cons
Cons
Trend
Trend
Trend
UX/Web agency of record
Web agency of record
Digital assignments
Digital assignments
High-impact TV
High-impact TV
Direct marketing agency of record
Direct marketing agency of record
Bundled media: operational fluidity; fewer handoffs and data issues
Expertise: potential for best solution in emerging areas
Cost savings, at least initially
Operational friction across different units
Cost duplication and redundancy
Bespoke solutions can become isolated
Bespoke integrated agency
Traditional agency of record
Traditional agency of record
Stunt or event
Stunt or event
Experimental agency of record
Experiential agency of record
Flexibility to scale up and change services
Digital assignments
Digital assignment
Challenging for teams to work together; lack of a unified view
Challenges with handoffs and silos
Single contract is a commitment; agency of record can become complacent
Brand name agency
of record
Bespoke media
Bundled creative: cost savings and access to talent
Brand name agency of record
Planning agency of record
Bespoke media
Access to talent
Size of scope can result in service-level-agreement issues
Digital agency of record
TV/linear agency of record
or
Managed services
Buying agency of record
Brand name agency of record
Bespoke creative
Planning agency of record
TV/linear agency of record
Digital agency of record
Pros and cons
Pros and cons
Pros and cons
Buying agency of record