Research and development (R&D)
Quality assurance
and regulatory affairs
Supply chain
and operations
Sales and
marketing
Select a business function to see which of its processes have the most potential
Clinical
support
Shared services/support function
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Research and development (R&D)
Biomedical literature review
Competitive analysis
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Summarize and synthesize literature; predict/flag opportunities (including business development)
Conduct competitive analysis for clinical trials
Generative AI potential | HR
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of its processes have the most potential
Talent strategy
and policies
Talent acquisition and deployment
Talent management and development
Talent
relations
Total rewards
and payroll
Total rewards
and payroll
Research and discovery
Clinical trial development
Data and software
Core product innovation
Data strategy
and management
Coordinate data ownership, usage, and strategy across R&D and product portfolio
Product innovation roadmap
Integrate generative
AI into core products; build an integration
path for products
without a roadmap
Research knowledge assistants
Trial
design
Trial
initiation
Coding software
Use internal and external data for research ideation, design, and interaction implications
Review clinical literature to identify relevant end-point metrics and other key data from prior trials; support real-world data analysis, site selection, etc.
Auto-draft trial summaries/FAQs; support patient identification, recruitment, and enrollment
Research and development (R&D)
Quality assurance and regulatory affairs
Supply chain and operations
Sales and marketing
Clinical support
Shared services/support function
Supply chain and operations
Forecasting assistant
Report generation
Manufacturing knowledge base management
Inspection automation
Transportation/warehouse planning assistant
Order assistant
Planning
Manufacturing
Logistics and distribution
Research and development (R&D)
Quality assurance and regulatory affairs
Supply chain and operations
Sales and marketing
Clinical support
Shared services/support function
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Help with predictions
and forecasting
Generate operational reports on performance, planning, etc.
Search and process vast amounts of legacy information to make improvement suggestions
Automate elements of
the inspection process
in manufacturing plants
Modify orders and reroute them for faster delivery; track and trace orders
Allow buyers to manage orders (e.g., tracking order status, requesting order details)
Quality assurance and regulatory affairs
General compliance assistant
Quality event prediction
Documentation assistant
Quality and compliance
Research and development (R&D)
Quality assurance and regulatory affairs
Supply chain and operations
Sales and marketing
Clinical support
Shared services/support function
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Reduce risk (e.g., identify potential violations for proactive risk mitigation)
Predict likely quality
events or hotspots;
suggest preemptive
steps to mitigate
Create and/or review quality documentation
Generative AI Potential | MEDTECH
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Internal
management reporting
External reporting (including statutory reporting)
Credit
Billing
Collections
Accounting policy
Invoice
to cash
Record to report
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Generative AI potential | Finance
Accounting/transaction processing
Turn financial data into insightful, data-driven commentary for internal management reporting
Generate management’s discussion and analysis commentary for public filings
Assist a credit approver with retrieving and summarizing customer credit and employment history to approve credit application
Generate customized invoices for nonstandard customer orders
Generate scripts for customer service representatives to follow regarding collections and dispute resolutions
Optimizes available internal data to provide personalized training and coaching
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Recruiting assistant
Employee training
Forecasting assistant
Root-cause analysis
Advanced knowledge manage-
ment
General produc-
tivity
Finance
HR
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General/support
functions
Helps review résumés to enhance recruiter productivity
Optimizes available internal data to provide personalized training and coaching
Modifies financial forecasts in response to changing market and business conditions
Evaluates financial issues with variance analysis to pinpoint root cause of issues
Streamlines and improves the capture, storage, and use of knowledge using machine learning
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Customer interaction analytics
Customer
profiling
Online maintenance chatbot
Predictive maintenance
Maintenance, repair, and operations
Customer insights
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Aftermarket/
service
Analyzes specific interactions between customer and a company’s service
Compiles comprehensive reports containing detailed customer demographics
Bots simulate intelligent maintenance-related conversations to resolve technicians’ parts-related queries
Uses machinery performance data to help predict machine or equipment malfunctions or failures
Diagnoses problems in real-time to provide continuous service
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Customer interaction analytics
Customer
profiling
Predictive maintenance
24/7 support
Remote monitoring
Problem and solution identification
Service
Maintenance, repair, and operations
Customer insights
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Aftermarket/
service
Analyzes specific interactions between customer and a company’s service
Compiles comprehensive reports containing detailed customer demographics
Uses machinery performance data to help predict machine or equipment malfunctions or failures
Diagnoses problems in real-time to provide continuous service
Automated monitoring analyzes performance and diagnoses issues
Automated features recognize issues, recommend spare parts, and provide repair instructions
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Real-time intelligent pricing
Personalized marketing content
Marketing mix optimization
Marketing support
Sales
support
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Commercial
excellence
Adjusts pricing in response to various factors, such as market conditions, competitor prices, customer behavior, and inventory levels
Creates customized marketing content, such as landing pages and newsletters, to enable omnichannel personalization
Uses A/B testing and analyzes results to help optimize messaging and marketing expenses
Diagnoses problems in real-time to provide continuous service
Production planning
Advanced sales and operations planning (S&OP)
Helps optimize S&OP by analyzing real-time data from sources in multiple sectors
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Quality control
Real-time monitoring
Automated inventory forecasting
Transportation and warehousing planning assistant
Route optimization
Real-time updates
Distribution
Inventory management
Manufacturing floor
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Manufacturing
and distribution
Takes over visual inspection in quality control process, and speeds up quality control
Monitors progress, predicts output quality, and identifies potential failures before they occur in industrial assets, equipment, and infrastructure
Predicts fast-moving production rates to optimize stock
Simplifies and automates various processes to help optimize transportation scheduling and warehousing activities
Algorithm calculates the most efficient, cost-effective, and time-saving routes for transporting goods
Provides real-time tracking and updates to both distributors and consumers
Automated inventory forecasting
Design optimization
Predicts fast-moving production rates to optimize stock
Generates and tests design variations to assess performance and make design recommendations
Trial
execution
Trial closeout and analysis
Increase patient reporting and adherence for decentralized trials; employ AI-driven pathology where relevant
Perform site performance and biostatistics analyses (including safety monitoring) for submissions
Integrate coding software, such as GitHub Copilot, into data systems and processes
Adverse event management assistant
Identify and report adverse events; support escalation; validate data and reporting; streamline intake from distinct sources
Submissions support
Regulatory affairs
Reduce time to market and improve accuracy
of submissions (e.g., automatically draft dossiers)
Root cause and variance
analysis
Provide intel on how situations develop; measure performance against benchmarks; generate deviation reports
Sales and marketing
Contract management
and optimization
Sales copilot
Competitive intelligence/market research
Dynamic and personalized
ad copy
Multilingual content generation
Field service/technician assistant
Predictive support services
Sales
Marketing
Field service
Research and development (R&D)
Quality assurance and regulatory affairs
Supply chain and operations
Sales and marketing
Clinical support
Shared services/support function
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Support contract strategy, risk, and relationships
Provide sales analytics and product information; generate dynamic personalized content
Deliver research insights (e.g., market sizing) via chatbot
Generate images and text for targeted, personalized content based on prior interactions and segmentation
Generate and translate new content with greater accuracy
Provide information about appointment preparation requirements; answer appointment questions; give directions
Provide preemptive customer support before issues arise/worsen
Clinical support
Patient services support
Social media engagement automation
Contact center automation
Medical affairs
communications automation
Medical education support
Patient outreach/engagement
Medical affairs
Medical education
Research and development (R&D)
Quality assurance and regulatory affairs
Supply chain and operations
Sales and marketing
Clinical support
Shared services/support function
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Provide personalized, automated communications and recommended actions (e.g., medical info, reimbursement help)
Generate potential content for social
media based on prior communications
Provide contact
center agent support
or replacement recommendations
Generate targeted, customized sample messages for medical affairs
Support equipment operator/physician education, simulation,
and training
Shared services/support function
Meeting summaries
Code generation
Code translation
Code bug fixing
Data security
IT
Administrative
Research and development (R&D)
Quality assurance and regulatory affairs
Supply chain and operations
Sales and marketing
Clinical support
Shared services/support function
Hover over a use case to see details
Create meeting summaries based
on voice/transcripts
Create new development code
Support new code
with translations
Troubleshoot bug fixing
Protect data by identifying threats and areas of potential weakness
Meeting translation
Knowledge management
Translate text
Create more comprehensive and usable knowledge capture and generation
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Data and software
Trial execution
Data
strategy and management
Increase patient reporting
and adherence for decentralized trials; employ
AI-driven pathology where relevant
Integrate coding software, such as GitHub Copilot,
into data systems
and processes
Inspection automation
Automate elements of the inspection process in manufacturing plants
Marketing
Marketing mix optimization
Personalized marketing content
Marketing mix optimization
Deliver research insights (e.g., market sizing) via chatbot
Generate images and text for targeted, personalized content based on prior interactions and segmentation
Report generation
Troubleshoot bug fixing