The manifestation of your culture, i.e., what people say and do every day that ultimately results in business outcomes
Critical determinants that embed culture over time:
your talent system, leader sponsorship, tracking, and more
Enablers, signals and reinforcers
Visible collective behaviors
Purpose, values
and beliefs
02
This is the “North Star” that guides your company over time, defined by the answer to “why we exist” and your beliefs about what is right and wrong
What is Culture?
How do you change Culture?
Culture is a three-part system
SET YOUR
NORTH STAR
What is Culture?
How do you change Culture?
Set your North Star
Launch your journey
Plan ahead; push leaders to role model behaviors; change by doing; tell your stories and invent new rituals; adapt your operating model
LAUNCH
YOUR
JOURNEY
Enablers, signals and reinforcers
Visible collective behaviors
Purpose, values
and beliefs
First, set your North Star, then launch your Culture journey
LAUNCH
YOUR
JOURNEY
SET YOUR
NORTH STAR
Where do you want to go?
What do you stand for?
What will your “culture signature” be?