Consumer products
Insurance
Pharma and medtech
Telecommunications and media
Banking
Utilities
Software, cloud, and Internet services
Industrial manufacturing
Retail
Select your sector to view its priorities for
Digital Transformation
Auto manufacturing
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41%
50%
39%
Best-in-class customer experience
Compliance automation, fraud detection
Support functions automation (RPA, process mining, workflow, generative AI)
Personalization of services and customer relationships
Personal finance apps
25%
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Machinery and equipment
More than a third of respondents in machinery and equipment say that advanced quality management is a top digital priority
Note: Data reflects the percentage of respondents selecting a use case as one of the top three most important use cases for their company in the next five years Source: Bain Digital Maturity Assessment, 2023
Top digital use cases
Half of respondents in banking say that personalizing services and customer relationships is a top digital priority, but creating a best-in-class customer experience presents the greatest opportunity for differentiation
Use cases with the highest opportunity for differentiation
Data-driven in-store execution and sales rep management
37%
E-commerce sales, including direct to consumer
38%
eB2B platforms
AI-enabled key account management
34%
Marketing and media mix optimization
Half of respondents in consumer products see e-commerce as a top priority, but getting data into the right hands offers the best opportunity for differentiation
48%
52%
45%
Digital twins in product development cycle
Real-time/predictive demand forecasting and automated supply chain
Real-time/predictive inventory management
IoT in manufacturing operations
Automated quality inspection via AI-powered machine vision technology
31%
About half of industrial manufacturing respondents say that using the Internet of Things (IoT) in manufacturing and deploying digital twins in product development cycles are top digital priorities
47%
Automation of call centers and customer interactions
Underwriting automation
Compliance automation, automated fraud detection
29%
Food and beverage
Nearly half of insurance respondents say that personalization of services and customer relationships is a top digital priority; however, automation of call centers and customer interactions presents the greatest opportunity for differentiation
Pharma and Medtech
35%
Personalization of patient experience
AI-enabled R&D acceleration
Marketing mix optimization and targeted advertising
Digital clinical trials
Supply chain automation
AI-automated regulatory documentation
Half of respondents in pharmaceuticals and medtech see accelerating R&D with AI as a top digital priority
Pharmaceuticals and biotechnology
56%
Digital self-service/customer interactions automation
32%
44%
Automated lead generation and targeted marketing
Automated software development lifecycle activities using AI
AI-enabled simulations for salesforce decisions
Data-driven customer success
Over half of respondents in software, cloud, and Internet services see digital self-service for customers as a top digital priority
In retail, nearly half of respondents say that optimizing e-commerce experiences is a top digital priority, but personalization and digital marketing offer the best opportunity for differentiation
33%
30%
Data-driven network management and customer experience
Call center automation
Digital self-service
Digital and personalized loyalty programs (including churn prevention)
Marketing personalization
Almost half of telecommunications and media respondents say that improving digital self-service for customers is a top priority
Automated supply chain and distribution network
Advanced distribution management
Predictive maintenance
Telecommunications
Nearly half of respondents in the utilities sector see having an automated distribution network as a top digital priority
