Select an agenda item to view its use cases
Media mix
Channel tactics
Traditional vs. digital
Digital mix
(social, video, display)
Television
(sufficiency, network, mix, seasonality)
Retailer.com and/or retailer media networks
Digital sufficiency
(reach, frequency, spending)
Bidding efficiency
Digital viewability
Programmatic volume
Target consumer
Segment definition
Using first- or third-party data to engage consumers
Geotargeting
Purchase-based targeting
Message
Copy structure and design
Message mix
Format
Visual structure and design
Creative format
(audio, video, dynamic, still imagery)
Product detail page content
Campaign flighting
Campaign sequencingÂ
Seasonal campaigns
Event-based marketing
(sponsored events, holidays)
Occasion-based marketing
Source: Bain & Company
Higher-value opportunities
Lower value
Always-on vs. big events
Channel
Audience
Content
Time
Channel
Audience
Content
Time
Channel
Audience
Content
Time
Channel
Audience
Content
Time
