Identify
01
Identify platform opportunities by imagining new futures where customers are better served by a new platform value proposition enabled by a unique control point
Create a differentiated platform with built-in mechanisms for continuous improvement
Build
02
Seed
03
Win early adopters by investing in creative tactics to establish the platform’s relevance and engagement
Scale and Monetize
04
Improve and adapt the offering to achieve critical mass, then begin generating revenue strategically
Expand
05
Grow the platform’s scope, strengthen the overall value proposition, and increase loyalty and “stickiness”
This might require building and seeding
a new part of your ecosystem
Source: Bain & Company
PLATFORM GROWTH
Figure 3
Platforms grow through a five-step journey of continuous improvement