Play
01
Strengthen value proposition to serve customers more effectively than a platform
Take advantage of the platform’s complementary capabilities
Partner
02
Protect
03
Mitigate strategic risks
Source: Bain & Company
Figure 4
Competing in industries disrupted by platforms requires three actions, often used in combination
![](https://media-s3-us-east-1.ceros.com/bain/images/2021/12/17/f56865989166afa0e01cdd4fcd758b12/processed-svg-image.svg)