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Body text: 15.5pt
Notes/Sources: 13.5pt
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How much value a company can create
The role of any company is to become more valuable
Great companies invest in stakeholders in ways that reinforce long-term economic value
Full potential is an inspiring vision of how much value a company can create by making bold decisions and executing with relentless focus.
It is grounded in economic reality, informed by breakthrough insights, and driven by a commitment to outperform.
how much value a company can create
bold decisions
executing with relentless focus.
economic reality
breakthrough insights,
commitment to outperform
Bold decisions
The essence of strategy is making choices bold enough to achieve your goals
Be suitably ambitious, not stupidly ambitious
Be willing to challenge old ways of thinking and working
Executing with relentless focus
A full-potential plan includes what will be done differently and what will be done better
All good strategies inspire change; some catalyze so much change that a transformation is required
Whatever the scale of change, you need to focus on mobilization from Day 1
Economic reality
Every industry has its own rules of the game; you can’t win unless you master them
Leadership economics are worth fighting for, so what is your path to leadership?
Ultimately, companies are funded and judged by capital markets and investors
Breakthrough insights
Today: business definition, competitive position, portfolio performance, profit pools
Tomorrow: future-back thinking, megatrends and scenarios, threats and opportunities
How we get there: organizational readiness, capacity for change, orchestration of initiatives
Commitment to outperform
All companies compete for capital, for customers, for employees
To attract the best of each on the most advantaged terms, companies must be focused on beating the competition
