Pioneers
Fast followers
Value seekers
Budget buyers
Description
Investment
posture
Investment
priorities
Highly active, first-mover approach to software
Wide range of organizations
Take risks on nascent offerings
View market turbulence as a reason to accelerate spending
Strongest grasp on software landscape
plan significant new investments over the next year
Enhanced telehealth
Cybersecurity and IoT security
Patient intake management
Patient portals
50
%
plan significant new investments over the next year
35
%
Revenue cycle
Clinical systems
Cybersecurity
Active, but more measured approach to software
Often larger organizations
Prioritize solutions with proven clinical or financial ROI
High approval of organization’s approach to software
Worry about missing high-impact solution
plan significant new investments over the next year
35
%
Electronic medical record optimization
Revenue cycle
Patient intake management
Focus investments on generating financial ROI
Commonly medium-sized and smaller organizations
Prioritize financial ROI above innovation
Struggle to manage current tech stack and keep up with the landscape
plan significant new investments over the next year
10
%
Revenue cycle
Clinical communications
Patient intake management
Cost-conscious approach to software investments
Wide range of organizations
Least likely to view market turbulence as a reason to accelerate spending
Feel most overwhelmed by number of offerings in market
Note: Investment posture percentages for fast followers, value seekers, and budget buyers were rounded
to the nearest 5
Sources: Provider interviews; Bain-KLAS 2022 Provider Executive Survey (N=289)