Initial customer opt-in
Sign up for the rewards program, requiring several steps, including filling out name, email, address, password, and more
Register the product
for owner benefits
Scan a QR code to claim
an NFT, providing traditional owner and customer loyalty benefits
Unique social benefits where appropriate
Initial customer opt-in
Company reward offerings
Tracking and unlocking rewards
The NFT and wallet
can be used to
access special events,
including joint brand collaborations, and
to collect an entire
set of NFTs to unlock additional benefits
Company sends various impersonal, promotional emails that may or may not be relevant
Initial customer opt-in
Company reward offerings
Tracking and unlocking rewards
• The customer receives
NFT rewards as he makes
purchases or engages
with brands
• Customer must remember
to present rewards program
information for future purchases
• Customer slowly earns points,
checks balance to see when they
have enough, checks options for
what to redeem
• Customer redeems points for a
reward and waits for it to arrive
Initial customer opt-in
Company reward offerings
Tracking and unlocking rewards
Company reward offerings
Tracking and unlocking rewards
Current experience
Future experience
Future experience
Current experience
Current experience
Current experience
Future experience
Current experience
Current experience
Future experience
Future experience
Future experience
Current experience
Current experience
Current experience
Future experience
Future experience
Future experience
Current experience
• Rewards deliver value
outside of the app, store, or
brand where they originated
• Rewards could be gamified,
• combined with other NFTs,
traded on marketplaces, or
displayed on social media
Source: Bain & Company
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