Initial customer opt-in
The NFT is held in a multipurpose wallet registered to the owner. It also enables two-way communication with the brand through the wallet, similar to an alert or chat in an app. This wallet can hold not only rewards program credentials but also payment credentials ranging from cryptocurrency to a credit card.
Sign up for the rewards program, requiring several steps, including filling out name, email, address, password, and more, to:
• Track reward points
Register the product
for owner benefits:
• Proof of ownership
• Registration for warranty protection
• Track reward payouts
Scan a QR code to claim
an NFT, providing:
• Proof of ownership
Unique social benefits where appropriate:
• A digital twin of the product that
• can be worn or used in the
• metaverse, on an avatar, or in
• social media
• Entry into a gamified random
• drawing for a welcome gift or
• prize, ranging from a discount on
• the next purchase to a meeting
• with a celebrity
• Registration for warranty protection
Traditional owner benefits:
• Proof of authenticity
• Tracking of value and resale
• of the product and the NFT
• Reward points tracking, always
• up to date in the wallet
• Reward payouts
Customer loyalty benefits:
Initial customer opt-in
Company reward offerings
Tracking and unlocking rewards
The NFT and wallet can
be used to access special events, including joint brand collaborations, and to collect an entire set of NFTs to unlock additional benefits
Company sends various impersonal, promotional emails that may or may not be relevant
Initial customer opt-in
Company reward offerings
Tracking and unlocking rewards
• The customer receives NFT
• rewards as he makes purchases
• or engages with brands
• Customer must remember to present
• rewards program information for future
• purchases
• Customer slowly earns points, checks
• balance to see when they have enough,
• checks options for what to redeem
• Customer redeems points for a reward
• and waits for it to arrive
Initial customer opt-in
Company reward offerings
Tracking and unlocking rewards
Company reward offerings
Tracking and unlocking rewards
Current experience
Future experience
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Current experience
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Current experience
Current experience
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Future experience
Current experience
• Rewards deliver value outside of
• the app, store, or brand where
• they originated
• Rewards could be gamified,
• combined with other NFTs, traded
• on marketplaces, or displayed on • social media
Source: Bain & Company
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