Accelerating Decarbonization
The Visionary CEO’s Guide to Sustainability 2024
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Energy
Selling Sustainability in B2B
L'Oréal Q&A
What Consumers Want
Circularity
Food
How leaders can meet the moment with pragmatism
DOWNLOAD PDF
Accelerating Decarbonization
Selling Sustainability in B2B
Energy
Circularity
What Consumers Want
AI & Sustainability
AI & Sustainability
L'Oréal Q&A
Food
Jean-Charles van den Branden
Leader of Bain’s Global Sustainability practice
WHAT CUSTOMERS WANT
For sustainability, 2023 was the year boundless excitement gave way to pragmatic realism. As the challenge of meeting bold commitments became clear, many companies started
to rethink what is achievable and on what timeline.
Building a sustainable business remains a strategic imperative. Customers, consumers, and regulators
are demanding it. Risk and competition will compel it. Transitions in energy, food, and other sectors are well underway. Sooner than expected, a mix of new technologies, consumer and customer behavior, and
smart policy will create valuable opportunities for the
most forward-thinking companies across industries.
In this report, Bain experts with diverse perspectives and industry experience offer new research, market intelligence, and insights to help navigate current trends and transitions while planning for the coming year and beyond.
Sustainability technology development has outpaced forecasts
TRANSITIONS
GETTING IT DONE
2024 trends
Voice of the CFO
Voice of the CFO
Four Questions for Every CEO
Four Questions for Every CEO
of B2B customers would
change suppliers today if their sustainability needs aren't met
of consumers say their
climate change concerns
have increased over the
past two years
60
%
36
Customers are pressuring businesses to uphold
sustainability commitments
%
Global solar electrical capacity (in gigawatts)
10,000
5,000
0
2010
2015
2020
2025
2030
2035
2040
Potential development
2015 forecast
2023 deployment
was 3x more than
the 2015 forecast
2023 forecast
