Nail the strategic offering
Determine the product mix, ensuring the output is measurable, targeted, and real-time
Build the required capabilities
Define the positioning, unique value proposition, target customers, and channels to drive the business plan
Organize for success
Hire and integrate the right team to deliver results
Establish structural interfaces to ensure that retail media generates incremental revenues
Launch tech and data
Assess whether to build
vs. buy platform
Determine desired levels of customization and specialization—and the tech capabilities and skills to achieve them
How to Build a Retail Media Engine
Nail the strategic offering
Organize for success
Hire and integrate the right team to deliver results
Establish structural interfaces to ensure that retail media generates incremental revenues