Product
Services
Sales and marketing
Support
Product management
Development
Operations
Product
Field and channel support
Offer design and architecture
Pricing
(software as a service)
Product management
Development
Operations
(software as a service)
Product management
Development
Operations
(software as a service)
Services
Professional services
Customer
success
Professional services
Customer
success
Generative AI potential
High
Moderate
Low
Market and customer analysis
Ideation and design
Development and engineering
Testing
Launch
Security
Operations/
hosting
Governance and compliance
Disaster recovery
Migration
and upgrade
Deployment
Education
Advisory
Managed
services
Field
services
Contact center
Installation and deployment
Retention and expansion
Product experience
Back
Back
Generative AI potential
Low
High
Moderate
Life cycle management
Product
Services
Sales and Marketing
Support
Product
Generative AI potential
Low
High
Moderate
Product
Services
Sales and Marketing
Support
Sales and marketing
Back
Low
High
Moderate
Lead generation and qualification management
Sales operation enablement
Next-best action planning
Proposal development
Customer segmentation and strategy
Account
planning
Channel/ partner management
Generative AI potential
Product
Services
Sales and Marketing
Support
Marketing
Sales
Digital commerce
Direct salesforce/ field force management
Sales incentives
Media monitoring and marketing
Creative services
Digital marketing management
Portfolio optimization and brand equity
Front-end innovation
Marketing expense management
Public relations and communications
Marketing
Sales
Support
Low
High
Moderate
Back
Finance
Human resources
Internal IT
Decision support
Financial planning
Talent strategy
Generative AI potential
Product
Services
Sales and Marketing
Support
Legal
Controls/ audit
Record to report
Credit
Billing
Collections
Expense reimbursement
Accounts payable
Capital planning
Risk management
Treasury
Tax
Accounts receivable
Workforce planning
Talent acquisition
Talent onboarding and staffing
Learning
and development
Employee communications
Employee sentiment and engagement
Diversity, equity, and inclusion
Performance management
Succession planning
Talent strategy
Finance
Human resources
Internal IT
Legal
Labor relations
Total rewards
IT service management
Database administration
IT security
Application development and management
Provisioning
Infrastructure operations
Network configuration
Enterprise architecture
Finance
Human resources
Internal IT
Legal
Intellectual property
Contract management/ terms
Litigation
Legal operations
Labor and employment
Regulatory compliance
M&A
Governance
Finance
Human resources
Internal IT
Legal
Cross-functional
Reporting and analytics
Data management
Source: Bain & Company
Select a business function to see which of its processes have the most potential
Finance
Human resources
Internal IT
Legal
Decision support
Controls/ audit
Record to report
Credit
Billing
Collections
Workforce planning
Talent acquisition
Workforce planning
Finance
Human resources
Internal IT
Legal
Workforce planning
Talent acquisition
Diversity, equity, and inclusion
Succession planning
Performance management
Talent onboarding and staffing
Learning and development
Infrastructure operations
Finance
Human resources
Internal IT
Legal
IT service management
Database administration
Provisioning
Network configuration
Infrastructure operations
IT security
Application development and management
Enterprise architecture
Back
Low
High
Moderate
IT service management
Database administration
Provisioning
Network configuration
Infrastructure operations
IT security
Application development and management
Enterprise architecture
Sales incentives
Lead generation and qualification management
Sales operation enablement
Provisioning
Network configuration
Infrastructure operations
Next best action planning
Front-end innovation
Finance
Human resources
Sales
Marketing
Support
Generative AI potential
Sales and Marketing
Low
Moderate
High
Generative AI potential
Back
Professional services
Customer success
Professional services
Customer success
Lead generation and qualification management
Sales operation enablement
Provisioning
Network configuration
Infrastructure operations
Lead generation and qualification management
Sales operation enablement
Provisioning
Network configuration
Direct sales/field force management
Back
Services
Low
Moderate
High
Generative AI potential
Lead generation and qualification management
Provisioning
Network configuration
Direct sales/field force management
Lead generation and qualification management
Sales operation enablement
Provisioning
Next best action planning
Direct sales/field force management
Lead generation and qualification management
Provisioning
Network configuration
Direct sales/field force management
Finance
Human resources
Internal IT
Operations
Product management
Development
(software as a service)
Operations
Product management
Development
(software as a service)
Operations
Accountplanning
Enterprise architecture
Talent strategy
Labor relations
Portfolio strategy
Architecture
Life cycle management
Governance and compliance