Ideation
and planning
Creative
and production
Execution
Measurement
and operations
Ideation and planning
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Generative AI potential
Ideation and planning
Creative and production
Execution
Measurement and operations
Generative AI potential
Source: Bain & Company
Select a business function to see which of its processes have the most potential
Generative AI potential
Generative AI potential
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Services
Generative AI potential
Lead generation and qualification management
Creative and production
Generative AI potential
Ideation and planning
Creative and production
Execution
Measurement and operations
Execution
Generative AI potential
Ideation and planning
Creative and production
Execution
Measurement and operations
Measurement and operations
Generative AI potential
Ideation and planning
Creative and production
Execution
Measurement and operations
Back
Back
Back
Creative production
Creative production
Localization, translation,
and dubbing
of marketing communications
Ideation and planning
Creative
planning
Workflow standardization
Ideation and planning
Ideation and planning
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Back
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Creative
planning
Workflow
standardization
More efficient allocation
of media spending across channels
Integration of unstructured data into customer insights
Sentiment
prediction
Automated asset
repository
Creative
production
Localization, translation,
and dubbing of marketing communications
Influencer marketing
Automation of compliance with brand guidelines
Personalization
at scale
Generative AI-powered
digital marketing
Dynamic digital experiences
Social media listening and response generation
User-generated
content
Drafting of internal
and external
communications
Increased content
for campaign testing
Automated media
reporting
Operations
improvements
Creative
planning
Workflow standardization
Sentiment
prediction
Automated asset repository
More efficient allocation of media spending across channels
Integration of unstructured data into customer insights
Creative
planning
Workflow standardization
Sentiment
prediction
Automated asset repository
More efficient allocation of media spending across channels
Integration of unstructured data into customer insights
Creative
planning
Workflow standardization
More efficient allocation of media spending across channels