Living Sustainably: Do You Walk the Talk?
START QUIZ
Are you an Eco-vangelist, a Climate Cynic, or somewhere in between? Take our interactive quiz to find out.
How concerned are you about environmental sustainability?
I am extremely concerned
I am not at all concerned
Below are two opposing statements. Please select the circle that best describes you.
Back
1/4
NEXT
I don’t do much that is sustainable
I do many things aimed at reducing my environmental impact
How would you describe your lifestyle in the context of sustainability?
2/4
I do some sustainable things, but primarily for other reasons (e.g., cost savings, health, personal preference)
Never
Always. Sustainability is my top priority
Do you consider sustainability when you shop (i.e., for food, cleaning, or personal care products)?
3/4
Multiple times a day
How often do you think about your environmental footprint?
4/4
SEE RESULTS
Climate Cynic
You are a:
As a Climate Cynic, you don’t see sustainability as a priority. Even the term ”sustainability” and its prevalence can be frustrating, and you may question whether it’s a passing trend. You resist making sustainable choices, focusing on other concerns. Climate Cynics add diverse perspectives and different viewpoints to conversations about environmental issues.
RETAKE QUIZ
Eco-vangelist
Mindful Mainstreamer
Balanced Bystander
Resourceful Reducer
Sideline Sitter
of consumers in our global sustainability survey were Climate Cynics
5
%
As an Eco-vangelist, environmental sustainability is your top priority, and you’ve adjusted your life to reduce your ecological footprint. Your commitment to sustainability is reflected in your purchases and habits. You enjoy sharing your knowledge and passion for sustainability, inspiring others to make changes for a greener future. Eco-vangelists lead by example, advancing the conversation around sustainable living. 16% of consumers in our global sustainability survey were Eco-vangelists
As a Mindful Mainstreamer, you recognize the importance of sustainability and make lifestyle adjustments to help the planet. You try to buy eco-friendly products and implement commonsense changes, like carrying reusable bags and your own reusable utensils. Mindful Mainstreamers show that small, meaningful actions can contribute to a greener future without requiring significant sacrifices. 24% of consumers in our global sustainability survey were Mindful Mainstreamers
As a Balanced Bystander, you acknowledge the importance of sustainability and are concerned about the environment, but you may struggle to make meaningful changes due to other priorities. While you consider small adjustments when possible, sustainability is not your primary focus. Balanced Bystanders remind us that life is complex, with various priorities to balance. 15% of consumers in our global sustainability survey were Balanced Bystanders
As a Resourceful Reducer, you contribute to sustainability by being budget-conscious and efficient, rather than by buying eco-friendly products. You focus on cutting waste and spending, such as limiting energy use and buying secondhand items. Resourceful Reducers show that sustainability can be achieved through practical, everyday choices that also save money. 19% of consumers in our global sustainability survey were Resourceful Reducers
As a Sideline Sitter, you don’t think your actions alone can make a difference, so you’re not interested in eco-friendly products or lifestyle changes. You believe that larger entities, not individuals, have the responsibility to address environmental issues. Sideline Sitters remind us that many consumers look to businesses and governments to address sustainability challenges. 21% of consumers in our global sustainability survey were Sideline Sitters
More concerned about climate change
Less concerned about climate change
20-26pt
58-60pt
28pt
17-20pt
16-20pt
As a Sideline Sitter, you don’t think your actions alone can make a difference, so you’re not interested in eco-friendly products or lifestyle changes. You believe that larger entities, not individuals, have the responsibility to address environmental issues. Sideline Sitters remind us that many consumers look to businesses and governments to address sustainability challenges.
of consumers in our global sustainability survey were Sideline Sitters
21
As a Climate Cynic, you don’t see sustainability as a priority. Even the term ”sustainability” and its prevalence can be frustrating, and you may question whether it’s a passing trend. You resist making sustainable choices, focusing on other concerns. Climate Cynics add diverse perspectives and different viewpoints to conversations about environmental issues. 5% of consumers in our global sustainability survey were Climate Cynics
As a Resourceful Reducer, you contribute to sustainability by being budget-conscious and efficient, rather than by buying eco-friendly products. You focus on cutting waste and spending, such as limiting energy use and buying secondhand items. Resourceful Reducers show that sustainability can be achieved through practical, everyday choices that also save money.
of consumers in our global sustainability survey were Resourceful Reducers
19
As a Balanced Bystander, you acknowledge the importance of sustainability and are concerned about the environment, but you may struggle to make meaningful changes due to other priorities. While you consider small adjustments when possible, sustainability is not your primary focus. Balanced Bystanders remind us that life is complex, with various priorities to balance.
of consumers in our global sustainability survey were Balanced Bystanders
15
As a Mindful Mainstreamer, you recognize the importance of sustainability and make lifestyle adjustments to help the planet. You try to buy eco-friendly products and implement commonsense changes, like carrying reusable bags and your own reusable utensils. Mindful Mainstreamers show that small, meaningful actions can contribute to a greener future without requiring significant sacrifices.
of consumers in our global sustainability survey were Mindful Mainstreamers
24
You are an:
As an Eco-vangelist, environmental sustainability is your top priority, and you’ve adjusted your life to reduce your ecological footprint. Your commitment to sustainability is reflected in your purchases and habits. You enjoy sharing your knowledge and passion for sustainability, inspiring others to make changes for a greener future. Eco-vangelists lead by example, advancing the conversation around sustainable living.
of consumers in our global sustainability survey were Eco-vangelists
16
