Consumer goods and retail businesses face a number of challenges driven by digitization and technology advancements, shifting consumer expectations, increasing supply chain transparency regulations, modern workforce demands, and unpredictable political events.
Whether a luxury brand, consumer health or food and beverage company, our lawyers across the globe understand the nuances of the sector. We understand issues around brand, technology, R&D, end-to-end supply, data and product regulatory. Our expertise allows us to navigate today's most pressing challenges, enabling a focus on future opportunities and growth.
Our sector experience
Puig
Advised Puig on the majority acquisition of a leading German skincare brand, Dr. Barbara Sturm.
Case study
CARLSBERG
GBP 3.3 billion
Baker McKenzie advised Carlsberg, the Danish multinational brewer, on its recommended cash acquisition of international soft drinks business, Britvic PLC. The acquisition supports Carlsberg’s overall growth ambition. It was one of the most high-profile UK Public M&A deals in 2024.
Baker McKenzie acted as the lead transactional counsel to Carlsberg. This transaction built on Carlsberg’s successful bottling business in the Nordic region and deepens its footprint in Western Europe, an important region that offers stable and attractive growth prospects.
Mondelēz
Advised Mondelēz on the acquisition of majority stake in Evirth, a leading manufacturer of cakes and pastries in China.
Read More
Johnson & Johnson
USD 50 billion
Advised Johnson & Johnson on the spin-off of its consumer product business, Kenvue, the deal spanning over 65 jurisdictions.
GET IN TOUCH
*Trench Rossi Watanabe (Brazil) and Baker McKenzie have executed a strategic cooperation agreement to consult on foreign law.
Learn about our sector specific legal expertise
Consumer health companies navigating commercial, regulatory, IP and licensing, employment, compliance and tax complexities.
How can we help
Guiding hotel brands, developers, financiers, investors and service providers capitalize on opportunities in the sector.
How can we help
Luxury, Fashion & Cosmetics
Food & Beverage
Consumer Healthcare
Hotels, Resorts & Tourism
The sizeable team at Baker McKenzie demonstrates strength in a diverse range of matters, including strategic M&A, supply chain innovation, and ESG issues.
Retail and Consumer,
Legal 500 UK, 2025
Read More
News & Insight
NEWS
Baker McKenzie Advises Gruppo Statuto on
the Acquisition of the Luxury Caesar Augustus Hotel in Capri
Read More
View all news
View legal alerts
Related services