Consumer goods and retail businesses face a number of challenges driven by digitization and technology advancements, shifting consumer expectations, increasing supply chain transparency regulations, modern workforce demands, and unpredictable political events.

Whether a luxury brand, consumer health or food and beverage company, our lawyers across the globe understand the nuances of the sector. We understand issues around brand, technology, R&D, end-to-end supply, data and product regulatory. Our expertise allows us to navigate today's most pressing challenges, enabling a focus on future opportunities and growth.

Our sector experience

Case study

CARLSBERG

GBP 3.3 billion

Baker McKenzie advised Carlsberg, the Danish multinational brewer, on its recommended cash acquisition of international soft drinks business, Britvic PLC. The acquisition  supports Carlsberg’s overall growth ambition. It was one of the most high-profile UK Public M&A deals in 2024.


Baker McKenzie acted as the lead transactional counsel to Carlsberg. This transaction built on Carlsberg’s successful bottling business in the Nordic region and deepens its footprint in Western Europe, an important region that offers stable and attractive growth prospects.

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Katia Boneva-Desmicht

Global Chair

Grace Tso

APAC

Wibren Veldhuizen

EMEA

Renata Amaral (Trench Rossi Watanabe)*

Latin America

Christine Streatfeild

North America

*Trench Rossi Watanabe (Brazil) and Baker McKenzie have executed a strategic cooperation agreement to consult on foreign law.

Learn about our sector specific legal expertise

Addressing consumer expectations around quality, sustainability and unique services; luxury, fashion and cosmetic brands are redefining the concept of luxury.

The sizeable team at Baker McKenzie demonstrates strength in a diverse range of matters, including strategic M&A, supply chain innovation, and ESG issues.

Retail and Consumer, 
Legal 500 UK, 2025

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