Global video-sharing, social networking and gaming company
Advised on key employee integration issues across 60 countries related to a major acquisition.
AI research and development company
Advised on disputes with users arising from enforcement of content moderation policies in over ten disputes before civil and criminal courts.
Global accommodation platform
Assisted a with a high-level pan-European tax audit conducted across 134 countries at the same time for different types of taxes.
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Case study
Baker McKenzie advised Kantar Group, a leading global market research company headquartered in London and owned by Bain Capital and WPP plc, on the sale of Kantar Media to H.I.G. Capital, a leading global alternative investment firm.
The deal will mark a new chapter for Kantar Media as it embarks on an exciting phase of growth and innovation, with a renewed focus on delivering cutting-edge insights to clients across the content and advertising landscapes. The company, which operates in over 60 markets, is uniquely positioned to shape the measurement ecosystem with a broad portfolio of solutions that spans audience measurement and data analytics as well as media planning and validation.
Kantar Media USD 1 billion
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