First Was
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reach an engaged audience
More Engagement Than Leading Other Golf Media
2.5X
HIGHER THAN
THE GOLF CHANNEL
HIGHER THAN
ESPN
1.6X
More engagement
than golf digest
1.3X
x
connect with auto intenders
Our listeners are 2X more likely to buy or lease a luxury car in the next year
2X
our audience plans to Buy a variety of autos
in the Next 12 Months
x
Our listeners are 1.9X more likely to buy or lease a compact car in the next year
1.9X
Our listeners are 1.2X more likely to buy or lease an SUV in the next year
1.2X
Our listeners are 1.2X more likely to buy or lease a Hybrid in the next year
2X
Sources: Nielsen Scarborough Podcast Listener Survey 2021 (Listeners of: PMT, Spittin' Chiclets, KFC Radio, BFFs, Chicks in the Office, Bussin' with the Boys, Dave Portnoy Show, Fore Play, MDWOG, Starting 9, Token CEO
Source: Shareablee
In 2023, Barstool Sports is planting its flag in Chicago on its ongoing quest for world domination. While all other media brands have abandoned the windy city on the national stage, Barstool Sports, anchored by the #1 Sports Podcast Pardon My Take, is making Chicago their new home.
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next stop....
OVERVIEW
BARSTOOL HQ STATS
CONTENT PLAN
NAMING RIGHTS
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BOSTON
THEN CAME
NEW YORK
BOS
NYC
CHI
BOS
NYC
CHI
BOS
NYC
CHI
CLICK TO NAVIGATE
MAIN CHARACTER ENERGY
58M
Views on Stool Scenes Content Across All Platforms
+19%
FEATURED
IN:
Growth In Stool Scenes Viewership YoY
DEDICATED CONTENT
AMBIENT PRESENCE
AROUND THE OFFICE SOCIAL
*SOURCE: Views include Barstool O&O, YT, TikTok, Twitter, IG/FB for Stool Scenes & Stool Scenes Chicago
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OVERVIEW
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CONTENT PLAN
NAMING RIGHTS
WE HAVE SET OUT TO CONQUER CHICAGO
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AND NOW
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WHY CHICAGO?
CONTENT PLAN
NAMING RIGHTS
PARTNER BENEFITS
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TABLE OF CONTENTS
WHY CHICAGO?
CONTENT PLAN
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ESTABLISHED
BRANDS & EMERGING FRANCHISES MAKING THE MOVE
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WHY CHICAGO?
CONTENT PLAN
NAMING RIGHTS
PARTNER BENEFITS
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WHY CHICAGO?
CONTENT PLAN
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BARSTOOL CHICAGO
A TOP DESTINATION IN MEDIA
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CEMENTING
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WHY CHICAGO?
CONTENT PLAN
NAMING RIGHTS
PARTNER BENEFITS
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TABLE OF CONTENTS
WHY CHICAGO?
CONTENT PLAN
NAMING RIGHTS
PARTNER BENEFITS
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YOUR BRAND
INGRAIN
IN THE DNA OF BARSTOOL CHICAGO
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WHY CHICAGO?
CONTENT PLAN
NAMING RIGHTS
PARTNER BENEFITS
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TABLE OF CONTENTS
WHY CHICAGO?
CONTENT PLAN
NAMING RIGHTS
PARTNER BENEFITS
FIRST FLOOR
SECOND FLOOR
SWAG ZONE
BASKETBALL
ARENA
GAMBLING CAVE
LOUNGE
BLEACHERS
LOUNGE
FOOD TRUCK ZONE
FOOD HALL
SIMULATOR ROOM
RECEPTION
VIDEO STUDIO
MUSIC RECORDING STUDIO
PODCAST STUDIO
PODCAST STUDIO
PODCAST STUDIO
PODCAST LOUNGE
featuring Big Cat and PFT Commenter delivering the hottest takes and interviewing the biggest personalities in all of Sports.
#1
SPORTS
PODCAST
Barstool’s daily lunchtime, live show, where anything is possible. With the gang catching up on the latest viral news, the in-office hijinx, competitions, and laughs are bountiful.
The Dog Walk hosted by Eddie is a quick hitting 15–20-minute show that touches on all walks of life. From conspiracies to learning about different jobs or the everyday banters it’s a perfect fit for the middle of your day.
PFT and Arian Foster host this weekly show that delves into the brain ticklers, what-ifs, and all the questions you want to ask.
An All Gas No Brakes Chicago Sports Podcast, hosted by the unofficial mayors of Chicago, White Sox Dave, Chief, Eddie and Carl.
One-stop shop for all football betting hits and misses during the season, this weekly, wild gambling show is a must-watch
THE YAK
PARDON MY TAKE
THE MID SHOW
THE DOG WALK
MACRODOSING
THE BARSTOOL SPORTS ADVISORS
The BEST call-in, betting show around according to the self-proclaimed King of College Football, Brandon F. Walker
MOSTLY SPORTS
A coming-of-age podcast about nothing in particular, hosted by Nick Turani and KB. The stories are not topical or timely, but the humor is. It’s a satirical look at podcasting, and the way news and media is delivered.
A NEW UNTOLD STORY
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SECOND FLOOR
FIRST FLOOR
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TABLE OF CONTENTS
WHY CHICAGO?
CONTENT PLAN
NAMING RIGHTS
THE
BAR
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PARTNER BENEFITS
PAGE 4
HOME
reach an engaged audience
More Engagement Than Leading Other Golf Media
2.5X
HIGHER THAN
THE GOLF CHANNEL
HIGHER THAN
ESPN
1.6X
More engagement
than golf digest
1.3X
x
connect with auto intenders
Our listeners are 2X more likely to buy or lease a luxury car in the next year
2X
our audience plans to Buy a variety of autos
in the Next 12 Months
x
Our listeners are 1.9X more likely to buy or lease a compact car in the next year
1.9X
Our listeners are 1.2X more likely to buy or lease an SUV in the next year
1.2X
Our listeners are 1.2X more likely to buy or lease a Hybrid in the next year
2X
Sources: Nielsen Scarborough Podcast Listener Survey 2021 (Listeners of: PMT, Spittin' Chiclets, KFC Radio, BFFs, Chicks in the Office, Bussin' with the Boys, Dave Portnoy Show, Fore Play, MDWOG, Starting 9, Token CEO
Source: Shareablee
PAGE 4
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THE FANS
PROGRAMMING
OVERVIEW
TABLE OF CONTENTS
Learn More
CUSTOM COMBAT
SOCIAL
SERIES
Learn More
ROUGH
N'
ROWDY
Learn More
COLLEGE
FOOTBALL
SHOW
Learn More
FIGHT NIGHT WATCH PARTIES
Learn More
CREATIVE
SOCIAL
AGENCY
Learn More
STELLA
BLUE
Learn More
CHICAGO
OFFICE
Learn More
PARDON
MY
TAKE
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THE FANS
PROGRAMMING
OVERVIEW
TABLE OF CONTENTS
With studios & spaces opening to court, it will be regularly featured within content. The full basketball court will serve as much more than a place to shoot hoops, it will be a place for talent across shows to congregate, compete, and celebrate.
THE BASKETBALL ARENA
EPICENTER OF HQ
Brand Logo On Center Court
Brand Logo Under Hoop
Brand Logo On Surrounding Wall Pads
Ambient branding within multiple shows
Dedicated social posts featuring branding
BRAND OPPORTUNITIES
The home for sports betting content for our Barstool personalities. With livestreams every gameday, it doesn’t matter if it’s the NFL playoffs or midseason baseball, the Gambling Cave is the pulse of sports content in Barstool Chicago.
GAMBLING CAVE
BRAND OPPORTUNITIES
POSITIVE VIBES ONLY
Brand Integration With Space Design
Earned Media Commitment
Ability to Feature Product
Ambient branding within minimum of 5 hours a week streaming
Dedicated social posts featuring branding
Barstool talent loves to compete. They are not very good at it, but they love to compete. Within the Simulator Room, the talent can work on their (terrible) golf game or do their best Nascar driver imitation. With dedicated weekly content, the room sponsor will be front and center
BRAND OPPORTUNITIES
GOLF SIMULATOR
COMPETITION AT ITS FINEST
Brand Logo within set design (i.e. equipment sponsors, room signage)
Ambient branding within minimum 1 to 2 hours of content a week
Pull up a barstool to the office bar! Meant to be a welcoming spot for Barstool talent & guests to continue their conversations over a refreshing drink. With presence within in-office content across all platforms – the bar is a prominent piece of real estate within the new Barstool Chicago HQ.
BARSTOOL BAR
LOCAL WATERING HOLE
Brand Logo On Behind The Bar
Brand Logo On The Bar
BRAND OPPORTUNITIES
Brand Logo On Behind The Bar
Dedicated social posts featuring branding
Ambient branding within multiple shows
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STUDIO SPACE
PREMIUM POSITIONING
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?????
?????
?????
BRAND OPPORTUNITIES
NEXT SLIDE
HOME
x
CLOSE
Brand Integration With Space Design
Earned Media Commitment
Ability to Feature Product
x
CLOSE
x
CLOSE
x
CLOSE
Brand Integration With Space Design
Earned Media Commitment
Ability to Feature Product
Brand Integration With Space Design
Earned Media Commitment
Ability to Feature Product
Brand Integration With Space Design
Earned Media Commitment
Ability to Feature Product
x
CLOSE
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WHY CHICAGO?
CONTENT PLAN
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FOUNDING PARTNER BENEFITS
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MEDIA
EXPERIENTIAL
COMMERCE & LICENSING
CREATIVE
SERVICES
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WHY CHICAGO?
CONTENT PLAN
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PARTNER BENEFITS
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