THE EVENT • THE BARSTOOL WAY • YOUR BRAND • SCHEDULE • PARTNER OFFERINGS • PARTNER BENEFITS
BARSTOOL OWNS THE
RISE OF THE RINK
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CHICLET'S CUP 2023
WE TAKE OVER HOCKEY SEASON
Barstool is known for disrupting the world of sports and revolutionizing not just a tired broadcast format, but also the live experience for fans in attendance.
Barstool Sports Presents
We’ve created the most unique sporting experience for hockey fans, whether in attendance or watching the show on Barstool.
CAN GET IN ON THE ACTION
If there’s one thing Barstool knows how to do, it’s get the vibes up. Prior to the game, we will be pushing promos for the Chiclets Cup. Get involved by having your brand all over our social media, promo videos and team registration!
Get Hyped &
Be Unavoidable
What better way to kick off the Cup than a celebration? Prior to the game, join Barstool for an epic Welcome Party and get to meet the guys of Spittin' Chiclets at their Meet & Greet.
Pregame
With Us
We like to go all out, which means we’re here to help your brand make an impression. With on site activations, skills competitions, food & beverage and live entertainment, Stoolies will leave Chiclets Cup with memories to last a lifetime.
Post Up
At The Rink
BRANDING, EXPERIENTIAL
& AMPLIFIED MEDIA
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SCROLL DOWN
ON-SITE
BRAND ACTIVATION
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Barstool everywhere & Everywhere media
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WITH THE 2023 CHICLETS CUP
4X MARQUEE SPONSOR | $350K
1x Presenting Partner and 3x Associate Partners at the College Football Show
SURROUNDING MEDIA
- Spittin Chiclets Vlog Integration
- Spittin Chiclets Podcast Read
- Behind the Scenes Vlog
- Sponsored 24/7 Video Series
Sponsorable moments
- Branded Welcome Party
- Chiclets Meet & Greet
- Awards Ceremony & Prizing
event integration
- Custom Activation tied to brand
- Sponsorship of Skills Competition tied to brand
- Product sampling at events or integration in player gift bags
BE EVERYWHERE
Back to Beginning | @2022 Barstool Sports. All Rights Reserved.
Join us this Summer and Fall for Chiclets Cup - one of the largest “street hockey” tournaments, made up of over 900 participants. Each year, the inaugural event brings in 90+ teams to participate featuring former NHL players, Barstool Staff, and hockey influencers. For the visitors, there are plenty of activations to go around providing endless entertainment for all!
HOCKEY PODCAST
#1
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The fun doesn’t have to stop after the games! Post Cup, get involved with our Awards ceremony and prizing. We will also be rolling out behind the scenes vlogs and 24/7 video series to allow everyone the chance to experience the mayhem or relive the opportunity.
Wrap Up
With Us
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Surrounding Barstool Takeovers
& Everywhere Media
Barstool Daily Integrations
& Run of Network
Details
Details
TheScore
Takeovers
Details
Details
Barstool Athletes
& Viceroys
Details
Details
Barstool Display
Takeovers
Details
Details
X
How we've woven brands into our past shows...
X
COLLEGE FOOTBALL SHOW
ROAD SCHEDULE
X
Custom Activation
Branded Merch & Giveaways
On-Site Signage
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--> See past video
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Shareablee (Aug - Nov 2021)
THE BARSTOOL WAY
CHICLET'S CUP
#1
3M
VIEWS ON CHICLETS CUP CONTENT
SPORTS MEDIA
CREATOR
YOUR BRAND
HOW
CHICLETS CUP
RINK SCHEDULE
ON-Set
product integration
Learn More
Learn More
PARTNERSHIP
SPORTS MEDIA
CREATOR
#1
HOCKEY PODCAST
#1
THE EVENT • THE BARSTOOL WAY • YOUR BRAND • SCHEDULE • PARTNER OFFERINGS • PARTNER BENEFITS
THE EVENT • THE BARSTOOL WAY • YOUR BRAND • SCHEDULE • PARTNER OFFERINGS • PARTNER BENEFITS
THE EVENT • THE BARSTOOL WAY • YOUR BRAND • SCHEDULE • PARTNER OFFERINGS • PARTNER BENEFITS
THE EVENT • THE BARSTOOL WAY • YOUR BRAND • SCHEDULE • PARTNER OFFERINGS • PARTNER BENEFITS
THE EVENT • THE BARSTOOL WAY • YOUR BRAND • SCHEDULE • PARTNER OFFERINGS • PARTNER BENEFITS
THE EVENT • THE BARSTOOL WAY • YOUR BRAND • SCHEDULE • PARTNER OFFERINGS • PARTNER BENEFITS
+
VIEWS ON CHICLETS CUP CONTENT
3M
+
COMING SOON
IP Rights & Usage
- Brand Logo Featured on Event Key Art
- Logo Featured Throughout Promotional Marketing
- Branded Merch
creative services
- Custom Commercial Asset Created By Barstool Creative Team
- High-Impact Media & Audio Pre-Roll
partner assets & SOV
- Event Trophy integration
- Rink dasher boards
- Branding around rinks
- Step & Repeat
Join us in January and August for Chiclets Cup - one of the largest “street hockey” tournaments, made up of over 900 participants. Each year, the inaugural event brings in 90+ teams to participate featuring former NHL players, Barstool Staff, and hockey influencers. For the visitors, there are plenty of activations to go around providing endless entertainment for all!
Product Placement
Brand Mentions
Social Graphic
Custom Tweets & Hashtags