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Hosted by legendary Philadelphia rapper/actor, Gillie Da King, and social media influencer and disruptor, Wallo267, MILLION DOLLAZ WORTH OF GAME is nothing like your traditional show. Wallo and Gillie bring their celebrity friends as guest hosts into their studio to talk about the music industry, sports, fame, and lessons they have learned along the way. Million Dollaz Worth of Game aims to bring authenticity, inspiration, and humor to young listeners everywhere.
MILLION DOLLAZ WORTH OF GAME
BY THE NUMBERS
MORE ENGAGMENT THAN LEADING MEN'S ENTERTAINMENT FRANCHISES
4X
HIGHER ENGAGEMENT RATE THAN JOE BUDDEN
2.5X
HIGHER ENGAGEMENT RATE THAN XXL
2X
HIGHER ENGAGEMENT RATE THAN COMPLEX
MDWOG spans cross-platform engaging audiences through audio, video, social, commerce, and live. Join Gillie and Wallo and bring your brand everywhere with them.
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Voted #1
Best Rapper Interview Shows by Complex
1.5X
EXPLORE PROGRAMMING WITHin MDWOG
Together they create Million Dollaz Worth of Game
Cross-Platform Social Followers
3.1M
Gillie Da King
Gillie is the self proclaimed King of Philly. He once had the #2 song in the nation and is a former member of Major Figgas and Cash Money. It's rumored that Gillie is a ghostwriter for Lil Wayne. He now manages his sons "Macc & Cheese" who are both up-and-coming rappers.
2.1M
Wallo 267
Wallo267 is an orator, entrepreneur, social influencer, activist, and marketer. Wallo rose to cultural phenom status by creating powerful viral content inspiring people across the world to step into their greatness and discover their purpose.
MEET THE HOSTS
5.3M
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Learn More
BUSSIN' TAILGATES
EXPERIENTIAL
CAN'T AGREE SOCIAL SERIES
MDWOG VODCAST
[ MILLION DOLLAZ WORTH OF GAME PROGRAMMING ]
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GILLIE & WALLO ADVENTURES
WALLO ON THE STREET
LIVE STREAMS
SPONSORSHIP OPPORTUNITIES
SEGMENTS
WEEKLY EPISODES ON SUNDAYS
CHECK OUT EPISODES HERE
DISTRIBUTION
The Million Dollaz Worth of Game Vodcast is unlike anything else at Barstool Sports. Gillie Da King and Wallo267 discuss the perfect blend of music, real life issues, personal experiences, honest advice and comedy.
[ Mdwog ]
MARQUEE SHOW
VODCAST
SHOW SEGMENTS
TIER TALK
NO HUDDLE
LOCKER ROOM TALK
SHOUT OUT, NO FREE SHOUT OUT, OF THE WEEK
VOICEMAILS
TOP 5'S
AM I THE ASSHOLE?
Guests will rank/tier a specific topic
Speed round of rapid fire questions for guests
Behind-the-scenes stories from the guests that have never been revealed
To kick off the show, the Bussin' boys shout out whatever or whoever they want
PREMIUM INTEGRATION
BRANDED SOCIAL
COMMERCE + LICENSING
• Studio Sponsorship • Branded Segment • Host Read
• Stories • Custom In-Feed
- Experiential
MDWOG VODCAST BY THE NUMBERS
325K
MONTHLY UNIQUE AUDIENCE
86%
AGES 23-44
92:5
MALE : FEMALE
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There’s never a dull moment when you’re traveling with the ones nominated by the streets. Artist/Entertainer Gillie and Motivational Speaker/Connector Wallo are on a mission to make the world their playground and share their Adventures. The never-ending quest of laughs and experiences is the most entertaining show with no script. Real life is the recipe for their entertainment.
GILLIE & WALLO ADVENTUREs
NEW EPISODES WEEKLY
- Presenting Sponsorship - Brand graphic placement in logo and video stream - Social posts - :15s non-skippable pre-roll video on Barstoolsports.com & YouTube - Click through URL
NEW EPISODES SUNDAYS
This year, host of Million Dollaz Worth of Game Wallo267 is hitting the streets of key cities and cultural events to hear what the people have to say. In today's world, everyone has a platform, but the everyday person's opinions are forgotten— MDWOG is going to change that. Wallo On The Streets will feature guests will be asked an array of questions, with each episode having a focus on one central theme. There’s ”experts” online for every topic but getting first hand advice and stories of people on the street with different backgrounds is exactly what brings us together.
EPISODES BASED ON SHOW DATES
The MDWOG audience has been demanding them to hit the road and Gillie and Wallo have delivered. The live show continues to bridge the gap between social media and reality tv, satiating the hunger for original and authentic content. Sure to draw a huge crowds, there will be giveaways, live music, guests and and fan-engagement to get the crowd pumped.
[ MDWOG: LIVE ]
LIVE SHOWS
• Presenting Sponsor • Host Read
• Stories
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GILLIE & WALLO ADVENTURE
FESTIVAL
Wallo and Gillie may be Hip Hop historians, but they’re love and knowledge of sports is just as prominent. Join the Million Dollaz Worth of Game hosts for live streams of the top NBA and NFL games of the season. They’ll offer their hilarious takes in real time, and fans are sure to feel right in the room with them.
- Presenting Sponsorship - Brand graphic placement in logo and video stream - Social posts - Activation/Product placement during the live stream - :15s or :30s commercials during the live stream
Calling all the creators & arbiters of culture - The Summer of Hip Hop will kick off as Wallo and Gillie, the Hip Hop historians themselves, take fans in their time capsule as they revisit each era since the 70’s with their docuseries. Bringing in various artists and enthusiasts to tell their stories, Million Dollaz Worth of Game create a space to share their cherished memories all thanks to Hip Hop. Rounding out the summer of festivities, MDWOG will host a weekend long block party, bringing in Hip Hop artists from all eras to celebrate the past, present and future of Hip Hop. Live from their hometown of Philadelphia, Wallo & Gillie will bring together in family, friends and celebs to celebrate the best moments from the last 50 years of Hip Hop.
[ MDWOG: festival ]
festival
PRESENTING SPONSORSHIP
CUSTOM SOCIAL
For the 50th Anniversary of Hip Hop - Million Dollaz Worth of Game will make this a summer for the ages.
PRODUCT INTEGRATION
MDWOG BRINGS THE BIGGEST NAMES TO THE SHOW
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[ MILLION DOLLAZ WORTH OF GAME GUESTS ]
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SHAQ
SNOOP DOGG
KEVIN HART
KEVIN DURANT
KODAK BLACK
GLORILLA
FLOYD
COI LERAY
MAYWEATHER
MDWOG fans are 3.4 x more likely to be hardcore gamers than the avg US consumer
GAMERS
35% of MDWOG listeners are parents of a child under 18 (107i)
PARENTS
37% of MDWOG listeners are African American (357i)
AFRICAN AMERICAN
MDWOG fans are 2.9x more likely to be outdoor enthusiasts than the avg US consumer
OUTDOORS
MDWOG fans are 2x more likely to be very specific about the music they like compared to the avg US consumer
MUSIC
86% of our listeners are A23-44 and the Female/Male ratio is 5/92
AUDIO
84% of our video consumption is from A18-44
VIDEO
Source: Nielsen Scarborough Podcast Listener Survey
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END
[ MILLION DOLLAZ WORTH OF GAME FANS ]
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