stellantis - citroen-page Stellantis Fleet & Business Solutions, fleet vehicles, company cars, fleet management, electric fleet vehicles, EV fleet solutions, business vehicles, fleet electrification, fleet strategy, corporate mobility

FLEET & BUSINESS SOLUTIONS

UK Managing Director Greg Taylor highlights the trio of key values that are re-establishing Citroen as a strong competitor

Partnership content, funded by STELLANTIS Bauer Media Registered Company Number LP003328 (England and Wales) Registered Office: The Lantern, 75 Hampstead Road, London, NW1 2PL

BACK TO THE TOP

SEARCH BY BRANDS

Three Cs help Citroën to boost its fleet profile

Order mix is strong, true fleet registrations are up, and the brand has an opportunity to show significant growth this year with the new C3, C3 Aircross and C5 Aircross particularly prominent, according to UK managing director Greg Taylor. He highlights three key values that drive the Citroën DNA - caring, clever and creative - and says the company will remain faithful to its roots as an accessible brand, doing things differently, while prioritising value, comfort and technology. “We are seeing some brands stretch their equity by moving up to premium while new entrants come in at the bottom,” Taylor says. “We are in the middle space that is being vacated.” Caring reinforces Citroën’s reputation as a brand that puts comfort high on the agenda, in suspension set-up, seats and the driving environment, which features quality mate-rials and a commitment to easy-to-use buttons and switches. The company has also introduced an eight-year/100,000-mile ‘We Care’ extended aftersales package, which offers five years of additional support after the standard warranty ends. Clever is all about the latest technology, including features such as the innovative head-up display on the C3 which is embedded in the front of the dashboard architecture beneath the windscreen rather than projected onto the glass itself.

Citroën has completely refreshed its product line-up over the past year, utilising the latest design and technology from Stellantis to maximise the fleet appeal of it’s models.

It also emphasises Citroën’s commitment to offer a range of powertrain options, with petrol, hybrid, plug-in hybrid and full-electric available on many models. It recently reintroduced internal combustion engine (ICE) options on the Space Tourer and Berlingo in response to market demand, for example. Taylor says: “We never said we would be first to go all-electric; we have a power choice, as well as manual and auto options, to make sure our offering is right for the market.” The third value, Creative, underlines Citroën’s legacy of iconic designs and innovative concepts. “Our current line-up represents one of our strongest periods for design,” Taylor adds. The C5 Aircross exemplifies this with visual aesthetics that stand out in a congested sector. The design also has functional bene-fits, such as contributing to the low drag coefficient which can add up to 20km of range. Taylor calls it “clever and useful design”. It also extends to the interior, as illustrated on the C3 Aircross, a compact SUV with room akin to a mid-size model, including the option of seven seats. “Our philosophy is to spec cars to the level that people want; it has to be useful,” Taylor says. “We have a completely new product range featuring the latest technology and we will be working to re-establish Citroën as a strong competitor in the market.”